Use your customers’ behavior to your advantage.

Ad impressions are a frequently cited metric in the world of online advertising. But do they really matter?

For maximum engagement, give your visitors content that puts them in the driver’s seat.

While you may like the flashy good looks of your website slider, it may be sabotaging the quality of the experience for your users.

Instagram’s new carousel ads feature offers brands a way to communicate via story rather than just snapshots.

Learn how this simple three-letter word can help to increase conversions.

A tip from the exam room on your website’s bedside manner.

When everyone is clamoring to be heard on social media, how can you make sure that your company’s voice will break through the noise?

Use your customers’ behavior to your advantage.

Feelings are the key to fueling likes, comments and shares.

Ad impressions are a frequently cited metric in the world of online advertising. But do they really matter?

Boosting your mobile e-commerce conversion rates is easier than you might think.

For maximum engagement, give your visitors content that puts them in the driver’s seat.

While you may like the flashy good looks of your website slider, it may be sabotaging the quality of the experience for your users.

Passion is contagious. When your employees perform their jobs with genuine enthusiasm, they’ll create a positive image around your brand that your customers will find irresistible.

Like the familiar food pyramid, content marketing, social media and SEO must work together, each playing a critical role in supporting the healthy growth of your brand.

If you want to seize the competitive edge, you must capitalize on the most powerful tool you have in your marketing arsenal in the digital era: data.

You’ll never get ahead as long as you’re the one impeding your own progress.

By defining and living by your core values, you can find innovative ways to promote your brand in ways that forge stronger bonds with your customers than you may have ever imagined possible.

As our review of the top episodes of the past few months concludes today, we’ll unlock the secret of secrets – how to develop that winning edge that will leave your competitors in the dust.

Sometimes the biggest motivators are actually the smallest. We’ll explore how your business can leverage the power of a little nudge to achieve great success as our review of the top episodes of the past few months continues.

As our review of the top episodes of the past few months continues, we’re revealing the simple formula for creating a website that wins customers and keeps them coming back for more: give them exactly what they want in as few clicks as possible. 

Our review of the top episodes of the past few months continues as we explain why just like Van Halen, your customers are “Hot for Teacher.” 

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top episodes. First up, a lesson from the hit show "Portlandia": don’t let micrometrics get in the way of your ultimate goal.

Bring the life back to your blog with a little bit of research and an expert series.

When your creative well has run dry and your blog needs content, there’s an easy solution: review and respond.

Need some inspiration for your blog post in a hurry? Sometimes the best ideas are the ones you’ve already had.

Proceed with caution: duplicate content can land your website in the penalty box with Google and other search engines.

Flashy, animated ads are so 2010.

Could unbundling your brand’s feature-loaded app create a better experience for users?

Using the art of storytelling, brand journalism “un-brands” your content, going beyond selling to forge a genuine connection between your company and your audience.

Are your company’s marketing efforts being sabotaged by these mobile myths?

Van Halen was “Hot for Teacher.” So were the Gym Class Heroes. Teachers fascinate us, which makes teaching a great way to augment traditional marketing.

Businesses often limit generation of leads on social media to the acquisition of email addresses via gateway pages. But the lead-generating power of a follow and username should not be underestimated.

Your customers love efficiency as much as you do. So cut to the chase and give them what they want. There’s no better way to keep them coming back.

Take a lesson from the talented stars of “Portlandia”: don’t let micrometrics get in the way of your ultimate goal.

There are only two routes to get the jump on your competitor: you can offer low prices or provide a premium product. Focus on what works for your business to develop that winning edge.

It’s a great feeling to build a long list of reasons why your idea will work. But the only way to get from the drawing board to the marketplace is by answering the real question: “How?”

Small businesses can leverage unused assets into profitable money-makers through the simple act of sharing.

Take a page from some of the most successful start-ups of the decade, and get the job done now. You can achieve perfection when the clock’s not ticking.

Backlinks have long been a reliable SEO strategy for improving page rank, but with Google putting a premium on quality content, how long will backlinking remain a relevant practice?

Maya Angelou’s legacy can teach business leaders a thing or two about growing a strong organization.

As our review of the top episodes of the past quarter concludes today, we’ll unlock the secret of secrets – that is, how you can  use exclusive updates and special offers to keep your loyal customers wanting more.

What exactly can the notoriously eccentric actor teach us about relating to consumers in the Digital Age? We’ll reveal how Gary Busey can help you transform your customer service experience as our review of the top episodes of the past quarter continues.

If you want to keep your customers coming back to your e-commerce site time after time, it pays to focus on the small details that add extra convenience, a touch of humor or just a bit of fun to the user experience. We'll explain why as our review of the top episodes of the past quarter continues.

Our review of the top episodes of the past quarter continues as we reveal why it’s important to give your brand a face – and an email, a physical address and a phone number.

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top episodes of the quarter. First up, we’ll explore why if you want your business to be found online, you've got to play by Google's rules - whatever those rules happen to be.

Who says business success is all about teamwork? Only three of the most famous icons of the modern business world: Steve Case, Steve Jobs, and Stephen Covey.

Social media gives smart brands the opportunity to turn an unhappy customer into an advocate for life.

"The customer is always right" is more than just a sales mantra. It's also a helpful perspective on the R&D process for new products.

Upfront Week is the time of year when the five major networks announce their primetime schedule for next year. Let’s all learn from their pruning practices. 

If you want your business to be found online, you've got to play by Google's rules - whatever those rules happen to be.

Our series on realistic resolutions for your company’s website concludes as we explain why your website is never truly done.

No one knows what your customers want from you better than your customers themselves, so why not simply ask them? We’ll explain how making a few phone calls can put you on the road to greater success in 2014, as our series on realistic resolutions for your company’s website continues.

If you’re faithfully following your resolution to publish new content to your site every month, the next resolution you need to make is to drive more traffic to your site in order to reap the rewards of those efforts. Our series on realistic resolutions continues with a look at how you can be a more effective social media marketer this year.

Do you have a love/hate relationship with your blog? If so, you’re certainly not alone. As our series on realistic resolutions for your company’s website continues, we’ll reveal how you can finally master the discipline of publishing new content consistently.

When it comes to small changes that will make a big impact, where else would you start but at the beginning? Our series on realistic resolutions for your company’s website continues with a look at how you can refresh your home page for the new year.

Don’t let the best of intentions fall victim to the realities of day-to-day demands. Instead, focus on making incremental improvements that, collectively, can add up to big results for your site and your bottom line.

As our review of the top five episodes of the past quarter concludes today, we reveal the secret to creating a radically relatable marketing campaign: aim for the heart, and punch them right in the gut.

Contrary to the immortal words of the infamous Gordon Gekko, greed is not good. We'll explain why as our countdown of the top five episodes of the past quarter continues.

Our countdown of the top five episodes of the past quarter continues as we reveal why the most rewarding customer relationships start when you willingly give away something of value.

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we’ll explain how a cleverly-crafted obituary can help you break out of your marketing rut.

Success is a demanding master. Nothing short of unvarying focus, unwavering dedication and unyielding drive will get the job done.

Social media should be just that - social - so never sacrifice the human touch for the sake of automation and efficiency.

Rather than making demands and focusing on what you want your customers to do for you, give first and give generously.

If the content on your website is your brand's message, then the typography is the voice with which your site speaks that message.

What exactly is the "Matt Schaub special”? In Houston, it’s a burger, but for you, it’s an important lesson in the power of word-of-mouth marketing.

Grow your audiences by giving away your best material.

Keep your followers educated, entertained and engaged with a healthy balance of original content that you create and interesting content that you curate from around the Web.

Who do you really want to reach? Answering that question will sharpen your marketing efforts.

Your company's identity should exist in support of what your customers want - and your marketing should reflect that.

Stay sharp, and don't let stupid mistakes take down your brand.

While your customers don't begrudge any company the need to turn a profit, if they smell a blatant money-grab, they'll quickly blow the whistle.

Give your customers ownership of your online community, and let them help you claim ownership of your marketplace.

With more than 32 million users per month, Yelp is a major player in defining the reputations of today’s brands.

Madison Robinson grossed more than $1 million from her Fish Flops shoe line – all before she even entered high school. How can you follow her lead?

Give your customers real value for free, and earn their repeat business.

Whether you love or hate the concept of communicating 140 characters at a time, a new study shows that Twitter is one social platform you simply can't afford to ignore.

Is your company's mission statement a throw-away line of feel-good corporate lingo buried in a policy manual somewhere?

When a compelling story is put on pause, it draws an audience deeper.

Great storytellers know that nothing keeps the interest of an audience like the unexpected.

The words you use in the subject line of your marketing email will make or break the success of your campaign. Here’s a quick round-up of which words to use – and which ones to avoid.

When you focus on becoming a trusted expert resource in your industry, new customers - and their lasting loyalty - will be sure to follow.

"Better than Hollywood"? TrueMove's viral video is a true testament to the power of word of mouth.

How to make sure your ads are getting noticed and getting results.

To borrow the words of Mark Twain, the reports of the death of email have been greatly exaggerated.

The longer you write for the same brand or industry, the deeper you can fall into a creative rut. Great writing requires an unrelenting pursuit of fresh voices and new perspectives.

What does a cleverly-crafted obituary have to do with marketing? Surprisingly, everything.

Aim for the heart, and punch them right in the gut.

The key to yielding greater performance from your website lies not in doing more but in doing less.

What's wrong with describing your product as "revolutionary", "life-changing" or "cutting-edge"? Find out today, as our review of the top five episodes of the past quarter concludes today with the reasons why using these tired terms and played-out phrases will only erode your credibility and cause your customers to tune out.

How can you build an app for your brand that your customers will love and use every day? We'll reveal the answer to this essential question of modern marketing as our countdown of the top five episodes of the past quarter continues.

As our countdown of the top five episodes of the past quarter continues, we're making the case for how your company's fearless leader can lend a unique voice and powerful perspective to your corporate blogging mix.

Our countdown of the top five episodes of the past quarter continues as we reveal the three social media faux pas that are guaranteed to send your followers fleeing.

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we'll explain why although content may be king, it's not a magic bullet. To be effective, you must have something to say and say it well.

By becoming an active part of the stories being told about your brand, you can shape and mold the perceptions of your customers in real time.

By becoming an active part of the stories being told about your brand, you can shape and mold the perceptions of your customers in real time.

Innovation doesn't always mean giving customers what they want. Sometimes it means giving them exactly what they thought they didn't want - but end up loving.

With the recent controversy surrounding its soon-to-launch Xbox One console, Microsoft discovered that sometimes the only way to move forward is to take a step back.

Yahoo proves 30 times over that achieving success in rebranding is no small feat.