Feelings are the key to fueling likes, comments and shares.

Boosting your mobile e-commerce conversion rates is easier than you might think.

Email marketing is a simple, cost-effective way to turn communication into conversion. There’s only one problem: Getting users to open that email. The solution? Embedded video.

If you’re looking for a secret sauce to increase your website’s conversion rate, this simple tip could be the key to your recipe for success.

Here’s a simple yet effective marketing strategy you can steal from the “geniuses.”

The secret to a good cake is in the taste test. Learn how this tip can help make your new product successful.

Being socially conscious can be a profitable business strategy.

In a world that seems to value images over ideas, is it possible to capture and captivate an audience using nothing but words?

So you want to be a thought leader in your market niche? Here’s where to begin.

Sometimes the biggest motivators are actually the smallest. How can your business leverage the power of a little nudge?

All too often, we overlook the value of saying “thank you” to the people upon whose hard work our success is built.

What can we learn from Starbucks (other than how to order coffee in Italian)? The art of cross-channel promotion.

Stop wasting valuable time on unlikely sales leads. Save time, money and resources by doing research up front and asking the right questions.

What’s the best advice for driving traffic to your website? Ask Google.

Apparently Gary Busey likes talking to things. Chances are, your customers do, too. So let them have a conversation during online transactions – with helpful, friendly live chat.

Allowing your employees to work from home is not only an enticing perk for your team, it also offers very desirable benefits for your business as well.

So much wisdom in one speech – what we learned from Kevin Durant’s MVP Speech.

Traditional corporate structure has revolved around a hierarchy, but today’s smart companies are bucking this norm.

Make use of the little things to distinguish your brand and keep your customers coming back for more.

Need a lesson in toxic corporate culture? Look no further than the dysfunctional fashion magazine featured in "The Devil Wears Prada."

People love secrets. Why not leverage that love into a first-class marketing tool?

Intriguing new research about the appeal of photographs may provide businesses with new ways to increase the reach of their social media campaigns.

B2B customers and comic book illustrators seem to agree – eggheads are never to be trusted.

US Airways’s recent Twitter fiasco makes a compelling case for social monitoring and checks and balances.

A case for losing control and outsourcing content marketing.

Coworking spaces are creative, comfortable, and collaborative—kind of like kindergarten.

Do you have a love/hate relationship with your blog? If so, you’re certainly not alone. As our review of the top episodes of the past quarter concludes today, we’ll reveal how you can finally master the discipline of publishing new content consistently. 

When it comes to making a great first impression on a new prospect, there’s nothing you can say that’s as important as what you hear. We'll explain why as our review of the top episodes of the past quarter continues.

To craft a marketing campaign that rings true with today’s audiences, turn to the wisdom of an ancient philosopher. We'll uncover what Aristotle has to teach us about relating to consumers in the Digital Age as our review of the top episodes of the past quarter continues.

As our review of the top episodes of the past quarter continues today, we reveal the secret to producing great content that keeps your followers educated, entertained and engaged without draining your resources.

When it comes to building healthy relationships with your clients, it’s all about balance. We'll explain why as our review of the top episodes of the past quarter continues.

As our review of the top episodes of the past quarter continues, we make the case for why even in today’s era of automation and efficiency, it’s important never to sacrifice the human touch when it comes to social media.

When it comes to crafting a marketing campaign that will make a powerful impact on your target audience, nothing beats spinning a story around your brand with transparency, warmth and humor. We'll explain why as our review of the top episodes of the past quarter continues.

Our review of the top episodes of the past quarter continues as we reveal why if you want your customers to help you out, you should hit them in the face – figuratively speaking, of course.

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top episodes of the quarter. First up, we’ll explore why success is such a demanding master and explain why nothing short of unvarying focus, unwavering dedication and unyielding drive will get the job done.

Are there deal-breakers and dead-ends lurking within your site that will repel a potential new customer faster than a cheesy pick-up line and cheap cologne?

Don’t be so eager to capture information about your website visitors that you drive them away before they arrive.

When you’re in front of a new prospect, you have one important job: to listen – really listen – to what they have to say.

Take a page from the George Costanza playbook on dating and know when it’s time to walk away.

When it comes to building healthy relationships with your clients, it’s all about balance.

The old adage “actions speak louder than words” is all too true when it comes to building a lasting long-term relationship with your customers.

Although it’s vital to make a powerful positive first impression, the foundation of any long-term relationship is honesty and transparency.

ust like any first date, a prospect’s initial encounter with your brand is a make-it-or-break-it moment that will set the stage for your future relationship with them (or lack thereof).

Mastering Pinterest marketing is as simple as becoming a savvy link sharer.

If you’ve found yourself struggling with how to integrate LinkedIn into your social marketing strategy, you’re hardly alone, so we’ve got a few practical tips to put you on the right track.

Take a cue from this year’s Super Bowl ads and focus on spinning a story around your brand.

How can you sharpen your next direct marketing campaign to maximize the likelihood that its recipients will respond and take the action you desire?

To craft a marketing campaign that rings true with today’s audiences, turn to the wisdom of an ancient philosopher.

The newest trend in visual design eschews flare and dimension for an ultra-clean, minimalist effect.

Here’s how to become a master of marketing on Instagram, where image is, literally, everything.

Adding a new dimension of engagement with your target audience is a snap with Instagram.

As a business owner, you wear many hats. One of the most important is that of team leader.

As our countdown of the top five episodes of the past quarter continues, we make the case for why even in today’s age of social media and real-time communication, email marketing still matters.

How much goodwill can a brand buy for the price of a dog treat? The answer will surely surprise you.

Managing detractors on social media is a challenge fraught with many potential pitfalls. Amy's Baking Company in Scottsdale, Arizona, has committed all of them, but if you learn from their example, you can avoid the same fate.

Consistency is key to creating a seamless user interface that keeps visitors moving effortlessly from one area of your site to the next.

What is minimalist design? And is it the right choice for your site?

If you're going to invest in developing a mobile app, you should carefully consider how you can use the features of a mobile device to your advantage.

Thanks to the proliferation of Internet scam artists, the burden of earning trust with online shoppers is steep, but it's one that can be overcome with careful attention to detail.

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we examine the difference between websites that are self-serving versus those that serve the needs of customers. Here's a hint: only one will ultimately help you advance your business growth objectives.

If you can provide truly useful information that your customers can't find elsewhere, you'll be making a strong case for why they should do business with you.

Content is the key to drawing the types of visitors to your site who are the most likely to become your customers.

There's no more rock-solid SEO strategy than publishing great original content on a regular basis.

In your quest to harness the power of viral marketing, don't be led astray by misinformation.

If you want to reap the benefits of social sharing, it's up to you to provide content that your fans and followers will want to pass along.

Decentralizing the responsibility for maintaining your company blog is an efficient and effective way to address resource challenges while also promoting professional development among your employees.

It's a basic law of Twitter that the more followers you have, the greater your potential to gain exposure. However, using Twitter effectively as a business growth platform is more than just a simple numbers game.

Good web content goes hand-in-hand with good website design.

With all the buzz surrounding social networking, don't forget the importance of face-to-face networking.

Make 2011 the year you finally close the book on the Yellow Pages once and for all and get serious about SEO.

With just a little creativity, you can use Facebook and Twitter to bring more customers through your doors today.

A little extra attention to detail can prevent your important request from being overlooked.

In a marketplace where consumers are demanding more for their dollar, every act of good faith counts in winning the edge over the competition.

E-mail and web communication are great options, but they shouldn't be the only options.

As one charged with growing a business, the world around you is a perpetual classroom with an endless source of practical lessons that can help you sharpen your marketing and sales tactics.

Just because it's your blog doesn't mean you have to have all the answers. You just need to be resourceful.

How do you get your must-do "today" tasks and your would-be-nice-to-do "someday" tasks to play nicely together? You have to trick them into submission.

No matter the size or scope of your market niche, you can inspire a loyal and lasting following like Apple and Starbucks. However, to do so, you can't be afraid to make a few waves.

Over the past three episodes, we've outlined a step-by-step guide to using LinkedIn's Answers forum to open the door to new sales leads. Today, this series concludes with a look at how your active participation in this community of professionals can yield long-term benefits.

In today's episode, our step-by-step guide to using the LinkedIn Answers forum to generate sales leads continues with step three: introducing yourself to new potential customers by sharing your expertise in the community.

Previously, we introduced you LinkedIn's Answers forum and laid the foundation for cultivating new prospects in this community. Today, our step-by-step guide to using this platform to generate sales leads continues with step two: identifying opportunities to participate.

As one charged with growing a business, there is undoubtedly always one question lingering in your mind: where's my next lead going to come from? The answer could be as simple as Answers - LinkedIn's Answers forum, that is. In today's episode, we'll tell you how to get started cultivating new prospects in this community.

Does your brand suffer from a split personality? Ensure that you deliver a consistently positive experience for every customer and every fan, whether they encounter your brand online or engage with your employees face-to-face.