The world of business is shrouded in jargon. In our new "Coming to Terms" feature, we'll shed light on these popular buzzwords, continuing in today's episode with "earned media." (Here's a hint: it has nothing to do with spending your paycheck on DVDs.)

It's easy for marketing activities to become routine and uninspired, but a few reflective questions can help you keep it fresh.

In an age when content is king, the editorial calendar is a time-honored tool that still has an important role to play. 

In the hustle and bustle of growing a business, it's easy to focus on the messages we're sending out and neglect to take in those of others in our market space. But being well read is an important part of communicating effectively with your prospects, your customers and your peers.

The tactic of aligning your brand with content people is as powerful in today's golden age of the Internet as it was in yesterday's golden age of television.

You may not have heard of LinkedIn Signal, but this powerful feature can help you tune in to valuable news, information and trends.

Securing a top spot in search engine results is only the first step in ensuring that your website will be in front of someone when they're in need of your products or services.

In today's multi-device world, if your website doesn't perform well for visitors, it's not going to perform well in search, either.

One of the tried-and-true tactics of good search engine optimization is increasing your inbound links. However, the practice of building inbound links is not an exercise in quantity over quality.