Throughout the history of storytelling, there are certain tried-and-true themes that surface time and again. The story of a hero’s beginnings can pack quite a punch – and your brand’s origin tale can, too.

CPenney's tone-deaf back-to-school ad garnered swift negative backlash and alienated many of the brand's core customers. Learn from their mistakes to avoid the same fate.

Commit these faux pas, and send your followers fleeing.

Disney's spectacular failure is a powerful reminder of branding basics: if it ain't broke, don't fix it or re-mix it.

If your customer base is centered in your local community, why not try going social the old-fashioned way by sponsoring local community events?

The production houses powering this year's midsummer kid flicks are as big as they come, but all the brand recognition in the world hasn't been enough to overcome an oversaturated market.

Put your brand in your customers' pockets with an ultra-simple but highly useful mobile app.

Your company's fearless leader can lend a unique voice and powerful perspective to your corporate blogging mix.

Find your brand’s stories, and you'll find a pathway to connect with a ready audience.

Content may be king, but it's not a magic bullet. To be effective, you must have something to say and say it well.

College football star Johnny "Football" Manziel is hurting his career prospects with his off-the field antics - and killing his personal brand in the process.