Wed, 30 October 2013
Whether you love or hate the concept of communicating 140 characters at a time, a new study shows that Twitter is one social platform you simply can't afford to ignore. |
Mon, 28 October 2013
Is your company's mission statement a throw-away line of feel-good corporate lingo buried in a policy manual somewhere? |
Fri, 25 October 2013
When a compelling story is put on pause, it draws an audience deeper. |
Wed, 23 October 2013
Great storytellers know that nothing keeps the interest of an audience like the unexpected. |
Mon, 21 October 2013
The words you use in the subject line of your marketing email will make or break the success of your campaign. Here’s a quick round-up of which words to use – and which ones to avoid. |
Fri, 18 October 2013
When you focus on becoming a trusted expert resource in your industry, new customers - and their lasting loyalty - will be sure to follow. |
Wed, 16 October 2013
"Better than Hollywood"? TrueMove's viral video is a true testament to the power of word of mouth. |
Mon, 14 October 2013
How to make sure your ads are getting noticed and getting results. |
Fri, 11 October 2013
To borrow the words of Mark Twain, the reports of the death of email have been greatly exaggerated. |
Wed, 9 October 2013
The longer you write for the same brand or industry, the deeper you can fall into a creative rut. Great writing requires an unrelenting pursuit of fresh voices and new perspectives. |
Mon, 7 October 2013
What does a cleverly-crafted obituary have to do with marketing? Surprisingly, everything. |
Fri, 4 October 2013
Aim for the heart, and punch them right in the gut. |
Wed, 2 October 2013
The key to yielding greater performance from your website lies not in doing more but in doing less. |