As our review of the top five episodes of the past quarter concludes today, we reveal the secret to creating a radically relatable marketing campaign: aim for the heart, and punch them right in the gut.

Contrary to the immortal words of the infamous Gordon Gekko, greed is not good. We'll explain why as our countdown of the top five episodes of the past quarter continues.

As our countdown of the top five episodes of the past quarter continues, we make the case for why even in today’s age of social media and real-time communication, email marketing still matters.

Our countdown of the top five episodes of the past quarter continues as we reveal why the most rewarding customer relationships start when you willingly give away something of value.

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we’ll explain how a cleverly-crafted obituary can help you break out of your marketing rut.

Success is a demanding master. Nothing short of unvarying focus, unwavering dedication and unyielding drive will get the job done.

Social media should be just that - social - so never sacrifice the human touch for the sake of automation and efficiency.

Rather than making demands and focusing on what you want your customers to do for you, give first and give generously.

If the content on your website is your brand's message, then the typography is the voice with which your site speaks that message.

What exactly is the "Matt Schaub special”? In Houston, it’s a burger, but for you, it’s an important lesson in the power of word-of-mouth marketing.

How much goodwill can a brand buy for the price of a dog treat? The answer will surely surprise you.

Grow your audiences by giving away your best material.

Keep your followers educated, entertained and engaged with a healthy balance of original content that you create and interesting content that you curate from around the Web.

Who do you really want to reach? Answering that question will sharpen your marketing efforts.

Your company's identity should exist in support of what your customers want - and your marketing should reflect that.

Stay sharp, and don't let stupid mistakes take down your brand.

While your customers don't begrudge any company the need to turn a profit, if they smell a blatant money-grab, they'll quickly blow the whistle.

Give your customers ownership of your online community, and let them help you claim ownership of your marketplace.

With more than 32 million users per month, Yelp is a major player in defining the reputations of today’s brands.

Madison Robinson grossed more than $1 million from her Fish Flops shoe line – all before she even entered high school. How can you follow her lead?

Give your customers real value for free, and earn their repeat business.

Whether you love or hate the concept of communicating 140 characters at a time, a new study shows that Twitter is one social platform you simply can't afford to ignore.

Is your company's mission statement a throw-away line of feel-good corporate lingo buried in a policy manual somewhere?

When a compelling story is put on pause, it draws an audience deeper.

Great storytellers know that nothing keeps the interest of an audience like the unexpected.

The words you use in the subject line of your marketing email will make or break the success of your campaign. Here’s a quick round-up of which words to use – and which ones to avoid.

When you focus on becoming a trusted expert resource in your industry, new customers - and their lasting loyalty - will be sure to follow.

"Better than Hollywood"? TrueMove's viral video is a true testament to the power of word of mouth.

How to make sure your ads are getting noticed and getting results.

To borrow the words of Mark Twain, the reports of the death of email have been greatly exaggerated.

The longer you write for the same brand or industry, the deeper you can fall into a creative rut. Great writing requires an unrelenting pursuit of fresh voices and new perspectives.

What does a cleverly-crafted obituary have to do with marketing? Surprisingly, everything.

Aim for the heart, and punch them right in the gut.

The key to yielding greater performance from your website lies not in doing more but in doing less.

What's wrong with describing your product as "revolutionary", "life-changing" or "cutting-edge"? Find out today, as our review of the top five episodes of the past quarter concludes today with the reasons why using these tired terms and played-out phrases will only erode your credibility and cause your customers to tune out.

How can you build an app for your brand that your customers will love and use every day? We'll reveal the answer to this essential question of modern marketing as our countdown of the top five episodes of the past quarter continues.

As our countdown of the top five episodes of the past quarter continues, we're making the case for how your company's fearless leader can lend a unique voice and powerful perspective to your corporate blogging mix.

Our countdown of the top five episodes of the past quarter continues as we reveal the three social media faux pas that are guaranteed to send your followers fleeing.

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we'll explain why although content may be king, it's not a magic bullet. To be effective, you must have something to say and say it well.

By becoming an active part of the stories being told about your brand, you can shape and mold the perceptions of your customers in real time.

By becoming an active part of the stories being told about your brand, you can shape and mold the perceptions of your customers in real time.

Innovation doesn't always mean giving customers what they want. Sometimes it means giving them exactly what they thought they didn't want - but end up loving.

With the recent controversy surrounding its soon-to-launch Xbox One console, Microsoft discovered that sometimes the only way to move forward is to take a step back.

Yahoo proves 30 times over that achieving success in rebranding is no small feat.

This is the cautionary tale of how one spectacularly nasty handwritten note from disgruntled employees has done immeasurable damage to the reputation of a national retail brand.

As Facebook continues to devote more prime screen space to advertising and notifications, the user experience is suffering, and people are starting to unplug from the social media giant.

Redemption - the art of the second chance - carries a powerful appeal that offers insights for brands in need of a makeover.

Whether literal or metaphorical, the concept of a primal showdown between good and evil has been at the heart of countless effective marketing campaigns.

Throughout the history of storytelling, there are certain tried-and-true themes that surface time and again. The story of a hero’s beginnings can pack quite a punch – and your brand’s origin tale can, too.

CPenney's tone-deaf back-to-school ad garnered swift negative backlash and alienated many of the brand's core customers. Learn from their mistakes to avoid the same fate.

Commit these faux pas, and send your followers fleeing.

Disney's spectacular failure is a powerful reminder of branding basics: if it ain't broke, don't fix it or re-mix it.

If your customer base is centered in your local community, why not try going social the old-fashioned way by sponsoring local community events?

The production houses powering this year's midsummer kid flicks are as big as they come, but all the brand recognition in the world hasn't been enough to overcome an oversaturated market.

Put your brand in your customers' pockets with an ultra-simple but highly useful mobile app.

Your company's fearless leader can lend a unique voice and powerful perspective to your corporate blogging mix.

Find your brand’s stories, and you'll find a pathway to connect with a ready audience.

Content may be king, but it's not a magic bullet. To be effective, you must have something to say and say it well.

College football star Johnny "Football" Manziel is hurting his career prospects with his off-the field antics - and killing his personal brand in the process.

If you don't have young children, you may never have heard of the toy/video game hybrid called Skylanders, but it's quietly revolutionizing two entire industries.

No matter how you may have personally responded to Rolling Stone's cover featuring alleged terrorist Dzhokar Tsarnaev, their controversial choice offers an important lesson for brands in trustcasting.

Turning to these tired terms and played-out phrases will only erode your credibility and cause your customers to tune out.

Threadless has established itself as a prime example of trustcasting, as its very business model is built around the active participation of its community in supplying, promoting and buying its designs.

The online video giant has introduced paid subscription channels, but is this new feature a good fit for your marketing strategy?

Sales for Kanye West’s new album "Yeezus" are down nearly 35 percent from his last release, which begs the question: has the hype led to brand fatigue?

Audio can be a uniquely powerful element in your marketing mix, reaching potential customers at times and in places where other types of media can't.

On June 14 and 15, the crescent moon hung perfectly in the night sky over Manhattan, conspiring with a billboard to serve as the lime in a bottle of Corona beer.

In the spirit of summer movie excess, here are even more marketing lessons from some of this summer's most successful films.

It wouldn't be summer without a sequel, and this time the Dark Side takes center stage. Here are a few marketing lessons from some of this summer's biggest box office disappointments.

Popcorn flicks? Perhaps, but this summer's biggest movies also offer a wealth of insights for savvy marketers.

As the idea of "word of mouth" evolves to include "word online," your business can participate in the conversations around your brand - and share micro-testimonials with a wider audience.

Instagram recently added video in an effort to compete with Twitter's integration of Vine. So far, the results are mixed, so it's best to proceed with caution.

Wimbledon is one of the most successful events in the sports universe. Here are three things the grand old brand does right.

What lessons does the hit TV show "Duck Dynasty" offer to marketers? Find out today, as our review of the top five episodes of the past quarter concludes today with the surprising connection between big beards and building trust.

What separates brands that customers like from brands that customers love? We'll reveal the answer to this most vexing marketing conundrum as our countdown of the top five episodes of the past quarter continues.

As our countdown of the top five episodes of the past quarter continues, we make the case for why Vine is the new Twitter - a burgeoning social start-up that promises to reinvent its niche with its ultra-condensed content-sharing format.

Our countdown of the top five episodes of the past quarter continues as we reveal why you can't go it alone when it comes to building and maintaining trust with your customers.

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we explain why in today's sound bite-driven culture, simplicity is the key to effective communication.

You would do well to follow the lead of young Madison Robinson, who grossed more than $1 million from her Fish Flops shoe line before she even entered high school.

Give your customers real value for free, and earn their repeat business.

With more than 32 million users per month, Yelp is playing an increasingly important role in reputation-building for today's brands.

When you sit down to draft your next marketing piece, use this quick checklist to help you sharpen and refine your efforts for more powerful results.

This year's NBA Finals feature a sharp contrast in players - and a great takeaway for marketers.

With every public relations communication - from a simple web link to a full video production - you should fully engage all of your active social media channels.

The hit TV show "Duck Dynasty" offers a clear lesson for marketers looking to build trust" wear your authenticity on your sleeve (or your face, as it were).

This is the tale of how three negative stories overshadowed what should have been a great day for the biggest sports brand in America.

When it comes to selling your products or services to potential customers, a few well-placed digits can add up to a great first impression.

As online buying gains ever-more market share, big brands are getting aggressive in pursuit of their piece of the e-commerce pie - and so should you.

When you think of a blog, do you think of a running catalog of text-based articles? Well, think again. Compelling content comes in many shapes and sizes, and your blog should encompass all of these if you want to expand your audience.

Are you part of a start-up in need of a logo? Or are you getting ready for a rebranding? The stories of several well-known brands offer surprising insight into how simple the process can be.

Several startups are realizing the possibilities of crowdsourcing product fulfillment - and even giants like Walmart are paying attention.

Take a lesson from the music industry: if your audience changes the way they prefer to obtain your brand's offerings, be prepared to adapt.

Managing detractors on social media is a challenge fraught with many potential pitfalls. Amy's Baking Company in Scottsdale, Arizona, has committed all of them, but if you learn from their example, you can avoid the same fate.

Twitter condensed the concept of a blog into 140 characters. Now Vine is looking to do the same with video.

Modern content platforms allow for a wide range of consumption choices, from tweets and clips to weekend Netflix binges. Can your content marketing efforts scale to fit your customers' preferences?

Your website's login page can either be a routine, impact-free moment or an opportunity to engage your customers with fresh content of your choosing. Here are two sites doing log-in right.

Your website's login page can either be a routine, impact-free moment or an opportunity to engage your customers with fresh content of your choosing. Here are two sites doing log-in right.

If the term Big Data is new to you, don't worry, you'll be hearing a lot about it in the years ahead.