As our review of the top five episodes of the past quarter concludes today, we bring you one of the fundamental truths of modern marketing: informative, engaging content that's easy to share always pays dividends in building value for your brand with customers and prospects across the Web.

In the hustle and bustle of growing a business, it's easy to focus on the messages we're sending out and neglect to take in those of others in our market space. But being well read is an important part of communicating effectively with your prospects, your customers and your peers. We'll explain why as our countdown of the top five episodes of the past quarter continues.

As our countdown of the top five episodes of the past quarter continues, we revisit our series on simple steps to creating killer presentations and make the case for why the key to motivating an audience lies not in the tools or technology you use but in your delivery technique.

Our countdown of the top five episodes of the past quarter continues as we uncover the secret to using Twitter as a tool to tap into the needs, wants and preferences of your customers.

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we reveal why aligning your brand with content people love is as powerful in today's golden age of the Internet as it was in yesterday's golden age of television.

Tired of dealing with all those pesky customers and the hassles of innovation? Then just follow this step-by-step guide to ensuring that your business goes down in a truly spectacular blaze of glory.

Great design put prospective customers in the palm of your hand.

What is it that makes us wear certain brands like a badge of honor? More often than not, it all goes back to good design.

If you don't value your image, your customers won’t either.

The world of business is shrouded in jargon. In our new "Coming to Terms" feature, we'll shed light on these popular buzzwords, continuing in today's episode with "earned media." (Here's a hint: it has nothing to do with spending your paycheck on DVDs.)

It's easy for marketing activities to become routine and uninspired, but a few reflective questions can help you keep it fresh.

In an age when content is king, the editorial calendar is a time-honored tool that still has an important role to play. 

In the hustle and bustle of growing a business, it's easy to focus on the messages we're sending out and neglect to take in those of others in our market space. But being well read is an important part of communicating effectively with your prospects, your customers and your peers.

The tactic of aligning your brand with content people is as powerful in today's golden age of the Internet as it was in yesterday's golden age of television.

You may not have heard of LinkedIn Signal, but this powerful feature can help you tune in to valuable news, information and trends.

Securing a top spot in search engine results is only the first step in ensuring that your website will be in front of someone when they're in need of your products or services.

In today's multi-device world, if your website doesn't perform well for visitors, it's not going to perform well in search, either.

One of the tried-and-true tactics of good search engine optimization is increasing your inbound links. However, the practice of building inbound links is not an exercise in quantity over quality.

When it comes to optimizing your website for humans, quality design and an intuitive user experience go hand-in-hand.

Everyone knows that it's important to optimize your website to maximize its visibility in organic search. But you should never employ tactics to bring new visitors to your site at the expense of providing them with a great experience once they arrive.

The world of business is shrouded in jargon. In our new "Coming to Terms" feature, we'll shed light on these popular buzzwords, continuing in today’s episode with "infographic." (Here's a hint: it’s not a new travel magazine for data lovers.)

If your organization has an active social media following, you've got instant access to an invaluable micro-testing environment, and the ROI can't be beat.

Whether you're job hunting or client hunting, the new LinkedIn Endorsements feature will help you build credibility in your professional skills.

Informative, engaging content that's easy to share always pays off - especially when it's picked up and shared by a major influencer like Guy Kawasaki.

In our hyper-connected, instant-access digital world, the time and effort invested in sending a handwritten note conveys much more than the words inked on the page.

The world of business is shrouded in jargon. In our new "Coming to Terms" feature, we'll shed light on these popular buzzwords, starting in today's episode with "Enterprise Social." (Here's a hint: it's not a Star Trek cocktail party.)

You wouldn't design an ad, a landing page or a direct mail campaign without a call to action. The same holds true for your presentation.

When it comes to motivating your audience to take the action you desire, it's not about tools or technology; it's about technique.

You can't convince anyone to do anything if they don't believe in you.

If the word "presentation" conjures thoughts of droning speeches and dreadful slideshows, you're doing it wrong - and worse yet, wasting valuable opportunities to engage, convince and convert new customers.

Our review of the top five episodes of the past quarter concludes today with a cold, hard truth of today's marketplace: you don't own your brand; you share it with your customers.

What is curation exactly? And how can it help you save time while providing greater value to your blog readers? We'll bring you the answers to those questions and more as our countdown of the top five episodes of the past quarter continues.

As our countdown of the top five episodes of the past quarter continues, we make the case for why you should concede the price war and instead make sure you win the battles of quality, value and experience.

Our countdown of the top five episodes of the past quarter continues as we uncover the difference between a website that merely gets the job done and one that customers remember, share and return to time after time.

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we reveal why ruling your market begins with bowing to the new rulers of the marketplace.

Before you hang up your producer's hat, remember to make sure that your video is primed to capture as many viewers and bring as much exposure to your website as possible.

While it's important for your videos to look professional, you don't need the resources of a big-budget Hollywood blockbuster to produce great content for your website.

The secret to good video content is providing value to the viewer, whether it comes in the form of information, entertainment or both.

If a picture is worth a thousand words, a video is worth a million - if it's done well.

Brands are defined by customer perception, so make sure your customers feel good about every experience they have with your brand.

Building a brand for a new business or product is a major challenge that requires some serious soul-searching. 

Should you join someone else's LinkedIn group or start your own? Here’s how to make the call.

Your mobile device holds a small secret that can give you a big boost in efficiency.

Every day companies ask their customers to tolerate unpleasant experiences in the course of doing business. Why not one-up your competitors by finding creative ways to sweeten the deal?

If you had to pick one word to describe your social media profile photo, would it be "awesome," "average" or "awkward"? Follow these simple tips to make sure your profile is getting noticed for the right reasons.

Banner ads on websites are the modern day equivalent of interstate billboards, so follow these tips to make sure you're getting the most bang for your buck.

Stories connect with people on an emotional level, while facts appeal to reason. Together they are marketing gold.

To ensure that your company stays ahead of the curve, turn the task of tracking industry trends into a team sport.

Use efficiency thinking to get more mileage from every marketing initiative.

How to solve the age-old marketing dilemma of quality vs. quantity.

Craftsmanship is making a comeback with today's consumers, and it's a trend you'll want to tap into.

Forget the price wars. What today's consumer really wants is quality, value and a great experience.

While the Goliaths of business once ruled the marketplace with their big brands and even bigger advertising budgets, today the Davids hold the advantage in being able to forge deep, meaningful connections with their customers.

he customer is now king, and the king demands that you do business his way.

Incremental, small-scale testing of your marketing and customer engagement initiatives requires minimal risk and investment but can yield major benefits.

When it comes to cultivating relationships with connections you make a conference time is not on your side - unless you have the right game plan in place.

Reach out before the conference to boost your chances of getting one-on-one time with the sought-after experts in your field.

Conferences offer plenty of social opportunities. But don't be the life of the party at the expense of your professional reputation.

Life is not a highway and you are not Ferris Bueller, so don’t let the siren song of a good time cause you to miss out on valuable business opportunities.

When it comes to conferences and networking, there's a special pay-off in store for those who show up to workshops early, and it isn't just a better seat.

Successful post-conference relationships begin with good post-conversation note-taking.

When it comes to networking, you'll always get much further if you focus on being interested rather than interesting.

Conferences and trade shows are a petri dish for making face-to-face connections that are increasingly rare in today's digital world, so make sure that you're prepared to seize the opportunity when it strikes.

The best source of blogging inspiration will always be your own life experience.

Your next great blog post might be hiding right in front of you.

Curation - the act of collecting and filtering valuable content from third-party sources - is a great blogging solution for both the time-starved writer and reader.

Personality is the differentiator between a website that just gets the job done and one that customers remember, share and return to time after time.

As our three-part series draws to a close in today's episode, we'll reveal the secret to using LinkedIn Groups to build meaningful connections that deliver long-term value.

When it comes to using LinkedIn Groups to advance your business growth objectives, remember that it’s the quality - not the quantity - of your interactions that really matters.

What are LinkedIn Groups? And how can you use them to promote the growth of your business? We've got all the answers you need to get started ahead in our new three-part series: Getting more out of LinkedIn Groups.

Our review of the top five episodes of the past quarter concludes today as we explain why, to compete effectively in today's marketplace, you must cut out the middleman and get direct.

What is a landing page exactly? And why do you need one if you already have a website? We'll bring you the answers to those questions and more as our countdown of the top five episodes of the past quarter continues.

As our countdown of the top five episodes of the past quarter continues, we've got helpful tips and tricks for using email marketing to lure customers away from their keyboards and into your store.

Our countdown of the top five episodes of the past quarter continues as we reveal why - although every customer is important - not all customers are created equal.

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we make the case for why owning your market begins with knowing your market.

Use technology to boost your business card's power to connect.

Harness the power of the third largest social network to build community around your brand and grow your business.

Your sales prospects would love nothing more than for you to make their buying decision an easy one.

Are QR codes a marketing gem or a customer turn-off? The answer lies in how you use them.

Reclaim your inbox from those who drain your productivity with their lack of detail, poor communication skills or inability to commit to a plan.

We're back with more insider secrets, as we focus on how to make your presentation pitch irresistible to conference program directors.

Making a presentation at a conference or trade show is a sure-fire way to gain valuable exposure to potential customers. But how can you land one of those coveted spots on the agenda? We’ve got the insider secrets you need to know.

Don't get lost in a maze of conflicting marketing advice. All you really need is love.

Whether you consider yourself a scribe or a scribbler, here are three tricks to help you harness your inner muse.

Make the most of the time you spend at your next professional conference by being a smarter seminar selector.

How do you create a promotional offer that both stands out from the crowd and helps you expand the community that exists around your brand?

What is a landing page exactly? And why do you need one if you already have a website?

When it comes to designing your website, you must always consider the cues and conventions that users expect and use those to your best advantage.

If you eliminate the middlemen, who will take their place? Your customers - that's who.

To compete effectively in today's marketplace, you must cut out the middleman and get direct.

When it comes to gaining exposure for your brand in today's culture of the Web, don't overlook the easy targets.

Broadcasting your content across multiple social media channels at once may be easy, but it's not the most effective approach if engagement is what you're after.

If your company makes the commitment to join a community, you must be prepared to become an active and engaged participant in it.

Aligning your participation in social media networks with your business model is a sure-fire way to ensure an optimal return on your investment.

When it comes to deciding where to invest your time and energy in social media, let your customers lead the way.

Use these email marketing tips and tricks to lure customers away from their keyboards and into your store.

If you want your customers to read and take action on your emails, you must make them an offer they can’t refuse.

With the launch of timelines for business Pages, Facebook has rolled out more than just a new aesthetic; they've introduced new ways to engage with your fans.