Mon, 28 February 2011
To write copy that sells, make sure you're answering the questions your customers are asking. |
Fri, 25 February 2011
Don't start at step one if your prospects are already at step five. |
Wed, 23 February 2011
Writing engaging copy for your website is as easy as having a conversation. |
Mon, 21 February 2011
When you have only seconds to capture readers' attention and make your case, don't roll the dice with sloppy copy. |
Fri, 18 February 2011
Start strong and maintain sharp, focused writing to lead readers inch-by-inch down the page. |
Wed, 16 February 2011
Just like in baseball, you can't throw the same pitch to every publication and expect to score a win. |
Mon, 14 February 2011
If you're going to make the best use of the PR resources you have available, you must be strategic in the outlets you choose to target. |
Fri, 11 February 2011
The rules of trustcasting - the process of growing your business by building trust - apply to PR just as much as to marketing. |
Wed, 9 February 2011
If you want to develop a reputation for being the expert reporters turn to when they need a a good sound bite or thought-provoking analysis, it's up to you to do your homework so that you're there to answer the call when the time is right. |
Mon, 7 February 2011
Increase your chances of securing media coverage with a story that sells itself. |
Fri, 4 February 2011
There's more to writing a great press release than committing facts to paper. |
Wed, 2 February 2011
The yards gained and lost in the process of growing your business are measured in trust. |