To rule the Twitterverse and build the community around your brand in the process, remember these four key tactics: share, listen, respond and reward.

With over 1 billion monthly active users, it's easy to concede that Facebook is the reigning king of all social networks. But how can you successfully leverage the strengths of this social media stalwart?

Blogging is hardly the flashiest tool in your content marketing toolkit, but there's no denying that it remains one of the most effective.

Don't become so focused on the content you're producing that you lose sight of the importance of actively engaging with your fans and followers.

It's a mistake to focus on any one specific marketing channel. Total integration is the key to success in today's 24/7, on-demand marketplace.

They say everything old becomes new again, and that's certainly true of local marketing.

Smartphones and tablets are not just a hot tech trend, they are the new reality for your customers.

No longer is visual content a nice-to-have extra in your marketing arsenal. It's a vital component to building customer engagement and influence.

Given the skyrocketing popularity of mobile apps, it's no surprise that websites are evolving to look and feel like apps in both style and user experience.

Will this be the year that your company launches its own mobile app? Perhaps not - and perhaps that’s a good thing.

While Apple has enjoyed a long reign of dominance in the modern mobile era, Google, Microsoft and Blackberry are all poised to claim a more significant piece of the pie, creating new challenges for your mobile strategy.