Every day companies ask their customers to tolerate unpleasant experiences in the course of doing business. Why not one-up your competitors by finding creative ways to sweeten the deal?

If you had to pick one word to describe your social media profile photo, would it be "awesome," "average" or "awkward"? Follow these simple tips to make sure your profile is getting noticed for the right reasons.

Banner ads on websites are the modern day equivalent of interstate billboards, so follow these tips to make sure you're getting the most bang for your buck.

Stories connect with people on an emotional level, while facts appeal to reason. Together they are marketing gold.

To ensure that your company stays ahead of the curve, turn the task of tracking industry trends into a team sport.

Use efficiency thinking to get more mileage from every marketing initiative.

How to solve the age-old marketing dilemma of quality vs. quantity.

Craftsmanship is making a comeback with today's consumers, and it's a trend you'll want to tap into.

Forget the price wars. What today's consumer really wants is quality, value and a great experience.

While the Goliaths of business once ruled the marketplace with their big brands and even bigger advertising budgets, today the Davids hold the advantage in being able to forge deep, meaningful connections with their customers.

he customer is now king, and the king demands that you do business his way.

Incremental, small-scale testing of your marketing and customer engagement initiatives requires minimal risk and investment but can yield major benefits.

When it comes to cultivating relationships with connections you make a conference time is not on your side - unless you have the right game plan in place.

Reach out before the conference to boost your chances of getting one-on-one time with the sought-after experts in your field.