Whether you consider yourself a scribe or a scribbler, here are three tricks to help you harness your inner muse.

Make the most of the time you spend at your next professional conference by being a smarter seminar selector.

How do you create a promotional offer that both stands out from the crowd and helps you expand the community that exists around your brand?

What is a landing page exactly? And why do you need one if you already have a website?

When it comes to designing your website, you must always consider the cues and conventions that users expect and use those to your best advantage.

If you eliminate the middlemen, who will take their place? Your customers - that's who.

To compete effectively in today's marketplace, you must cut out the middleman and get direct.

When it comes to gaining exposure for your brand in today's culture of the Web, don't overlook the easy targets.

Broadcasting your content across multiple social media channels at once may be easy, but it's not the most effective approach if engagement is what you're after.

If your company makes the commitment to join a community, you must be prepared to become an active and engaged participant in it.

Aligning your participation in social media networks with your business model is a sure-fire way to ensure an optimal return on your investment.

When it comes to deciding where to invest your time and energy in social media, let your customers lead the way.

Use these email marketing tips and tricks to lure customers away from their keyboards and into your store.