The Fame Foundry Marketing Minute
The rules for getting and keeping customers have changed. Learn how to get ahead in today’s marketplace with tips, tactics and practical advice from Fame Foundry, the trustcasting agency specializing in intelligent marketing and web development.
020 - Remove Obstacles to Sales

As incredible as it may seem, you may be sending a message to your customers that you don't want their business.

Direct download: FFD_ep020.mp3
Category:podcasts -- posted at: 12:02am EDT

019 - The Trust Meter Exercise

Where do you fall on the trust meter? The answer is the difference between old marketing and trustcasting.

Direct download: FFD_ep019.mp3
Category:podcasts -- posted at: 12:01am EDT

018 - Choosing the Right Domain Name

What's in a name? Everything when it comes to finding the domain name that will connect with your customers.

Direct download: FFD_ep018.mp3
Category:podcasts -- posted at: 12:01am EDT

017 - Creativity is Your Most Valuable Asset

When faced with a problem, do you instinctively reach for your checkbook? If so, you’re likely missing out on the best solution.

Direct download: FFD_ep017.mp3
Category:podcasts -- posted at: 12:01am EDT

016 -  Belief

When faced with a problem, do you instinctively reach for your checkbook? If so, you’re likely missing out on the best solution.

Direct download: FFD_ep016.mp3
Category:podcasts -- posted at: 1:22am EDT

015 - Build a Reputation for Content and Utility

What's the secret to creating a site that lands in your customers' bookmarks? Here’s a hint: It’s not about you.

Direct download: FFD_ep015.mp3
Category:podcasts -- posted at: 12:01am EDT

014 - Put Your Website to Work for Your Business

Your website can work even harder for your business than you do. But first you have to get beyond the brochure on glass.

Direct download: FFD_ep014.mp3
Category:podcasts -- posted at: 12:01am EDT

013 - Understanding Web Culture

If you're trying to get new customers in today's marketplace, surfing the Web daily is more than just an idle habit, it’s your competitive edge.

Direct download: FFD_ep013.mp3
Category:podcasts -- posted at: 9:23am EDT

012 - Sharpen your Business Metrics

What is driving your business development process? If the answer isn't good metrics, you're wasting your time and resources.

Direct download: FFD_ep012.mp3
Category:podcasts -- posted at: 12:01am EDT

011 - Practice Social Responsibility

Are you still skeptical about the value of social responsibility? Consider this: It matters to your customers, so it should matter to you, too.

Direct download: FFD_ep011.mp3
Category:podcasts -- posted at: 12:10am EDT

010 - Putting the "Service" Back in "Customer Service"

Today's consumer is much more likely to make decisions based on the recommendation of a friend than anything your ad agency produces. If this is a scary proposition, ask yourself how well you are serving your customer.

Direct download: FFD_ep010.mp3
Category:podcasts -- posted at: 12:01am EDT

009 - Invest in the Experience

No longer can you rely on marketing to compensate for a mediocre customer experience. It’s time to forget about creating advertising campaigns and focus on creating a culture around your brand.

Direct download: FFD_ep009.mp3
Category:podcasts -- posted at: 12:01am EDT

008 - Know your Customers

How well do you know your customers? The answer may surprise you.

Direct download: FFD_ep008.mp3
Category:podcasts -- posted at: 12:02am EDT

007 - Commit to Constant Innovation

Don’t take customer loyalty for granted. Today’s happy customer can be gone tomorrow if you don’t make an investment in staying relevant and meeting their needs.

Direct download: FFD_ep007.mp3
Category:podcasts -- posted at: 12:01am EDT

006 - Practice Trustcasting, Not Marketing

Gone are the days of growing your brand by marketing to the masses. To get and keep customers today, you must practice trustcasting.

Direct download: FFD_ep006.mp3
Category:podcasts -- posted at: 12:01am EDT

005 -  Connect with Someone New Every Day

Don't let the name fool you. Social networking sites can be a powerful tool for business growth, if you use them to expand and strengthen connections.

Direct download: FFD_ep005.mp3
Category:podcasts -- posted at: 12:01am EDT

004 - The Only SEO Rule You Need to Know: Popularity

With all the buzz around SEO, can you separate fact from hype?

Direct download: FFD_ep004.mp3
Category:podcasts -- posted at: 12:00pm EDT

003 - Map Your Content

Everyone wants a beautiful website. But the real secret to success compelling, well-organized content.

Direct download: FFD_ep003.mp3
Category:podcasts -- posted at: 12:00pm EDT

002 - Inspiration Doesn't Maintain a Schedule

Today's episode is about capturing inspiration. When your next big idea strikes, will you be ready?

Direct download: FFD_ep002.mp3
Category:podcasts -- posted at: 12:00pm EDT

001 - Usability is Key

What's the cardinal sin of website design, and is yours guilty? Find out in today’s episode.

Direct download: FFD_ep001.mp3
Category:podcasts -- posted at: 12:01am EDT