Every interaction with your customers must remind them why you were - and still are - the right choice.

You can't always be perfect, but you can always be honest.

Map out every touchpoint in your customer experience and scrutinize how you can improve each of them.

Go beyond the call of duty to show your customers that you're invested in their success.

The simple act of listening can pave the road to innovation.

Create a culture of service that permeates every level of your organization.

Even in today's digital age, nothing can take the place of the human touch.

Don't assume that a quiet customer is a happy customer.

Your business can't live without your customers, but they can live without you.

Are you talking to the customers who will ultimately buy from you?

In today's marketplace, strong brands are built on strong communities. And strong communities are built one member at a time.

Blogging is a powerful content marketing tactic, but it's not the only one. Make sure every element of your website's content is fine-tuned to support the growth of your business.

Just as you don't go to the Louvre to see their collection of frames, visitors don't come to your website to see its framework.

What's the difference between an email that goes straight to the trash and one that actually gets read? It all comes down to value.