Instagram’s new carousel ads feature offers brands a way to communicate via story rather than just snapshots.

Email marketing is a simple, cost-effective way to turn communication into conversion. There’s only one problem: Getting users to open that email. The solution? Embedded video.

If you’re looking for a secret sauce to increase your website’s conversion rate, this simple tip could be the key to your recipe for success.

Here’s a simple yet effective marketing strategy you can steal from the “geniuses.”

The secret to a good cake is in the taste test. Learn how this tip can help make your new product successful.

Being socially conscious can be a profitable business strategy.

Learn how this simple three-letter word can help to increase conversions.

In a world that seems to value images over ideas, is it possible to capture and captivate an audience using nothing but words?

A tip from the exam room on your website’s bedside manner.

So you want to be a thought leader in your market niche? Here’s where to begin.

When everyone is clamoring to be heard on social media, how can you make sure that your company’s voice will break through the noise?

Use your customers’ behavior to your advantage.

Feelings are the key to fueling likes, comments and shares.

Ad impressions are a frequently cited metric in the world of online advertising. But do they really matter?

Boosting your mobile e-commerce conversion rates is easier than you might think.

For maximum engagement, give your visitors content that puts them in the driver’s seat.

While you may like the flashy good looks of your website slider, it may be sabotaging the quality of the experience for your users.

Passion is contagious. When your employees perform their jobs with genuine enthusiasm, they’ll create a positive image around your brand that your customers will find irresistible.

Like the familiar food pyramid, content marketing, social media and SEO must work together, each playing a critical role in supporting the healthy growth of your brand.

If you want to seize the competitive edge, you must capitalize on the most powerful tool you have in your marketing arsenal in the digital era: data.

You’ll never get ahead as long as you’re the one impeding your own progress.

By defining and living by your core values, you can find innovative ways to promote your brand in ways that forge stronger bonds with your customers than you may have ever imagined possible.