The Fame Foundry Marketing Minute
The rules for getting and keeping customers have changed. Learn how to get ahead in today’s marketplace with tips, tactics and practical advice from Fame Foundry, the trustcasting agency specializing in intelligent marketing and web development.

Don't feel pressured to say "yes" to every request to keep your business relationships strong.

Direct download: FFD_ep189.mp3
Category:podcasts -- posted at: 12:30am EDT

188 The art and science of packaging

Don't let the old saying fool you. Your customers can - and do - judge a book by its cover.

Direct download: FFD_ep188.mp3
Category:podcasts -- posted at: 12:00am EDT

187 Stop fighting the price war

You can't compete on price alone. That's why it's up to you to change the game.

Direct download: FFD_ep187.mp3
Category:podcasts -- posted at: 12:00am EDT

At the end of the day, B2B marketing is just as much the art and science of selling a product or service to a human audience as B2C marketing.

Direct download: FFD_ep186.mp3
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When it comes to your e-mail signature, remember that less is always more.

Direct download: FFD_ep185.mp3
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Learn what you can from the accomplishments of others and apply those lessons along with your talents and strengths to carve your own unique niche in the world of business.

Direct download: FFD_ep184.mp3
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When it comes to trust and online shopping, the devil is in the details.

Direct download: FFD_ep183.mp3
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With just a little creativity, you can use Facebook and Twitter to bring more customers through your doors today.

Direct download: FFD_ep182.mp3
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A little extra attention to detail can prevent your important request from being overlooked.

Direct download: FFD_ep181.mp3
Category:general -- posted at: 12:00am EDT

In a marketplace where consumers are demanding more for their dollar, every act of good faith counts in winning the edge over the competition.

Direct download: FFD_ep180.mp3
Category:general -- posted at: 12:00am EDT

E-mail and web communication are great options, but they shouldn't be the only options.

Direct download: FFD_ep179.mp3
Category:general -- posted at: 12:00am EDT

As one charged with growing a business, the world around you is a perpetual classroom with an endless source of practical lessons that can help you sharpen your marketing and sales tactics.

Direct download: FFD_ep178.mp3
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Just because it's your blog doesn't mean you have to have all the answers. You just need to be resourceful.

Direct download: FFD_ep177.mp3
Category:general -- posted at: 12:00am EDT

How do you get your must-do "today" tasks and your would-be-nice-to-do "someday" tasks to play nicely together? You have to trick them into submission.

Direct download: FFD_ep176.mp3
Category:general -- posted at: 12:00am EDT

No matter the size or scope of your market niche, you can inspire a loyal and lasting following like Apple and Starbucks. However, to do so, you can't be afraid to make a few waves.

Direct download: FFD_ep175.mp3
Category:general -- posted at: 12:00am EDT

Previously, we revealed the fallacy of thinking that popularity alone is a solid foundation for lasting business growth. Today, we'll examine why it's better to be loved by a loyal tribe than liked by the masses.

Direct download: FFD_ep174.mp3
Category:podcasts -- posted at: 12:00am EDT

When it comes to owning your market, the more people that like your product or service, the better - right? Not necessarily. In today's episode, we'll examine why achieving success in growing your business is more than just a popularity contest.

Direct download: FFD_ep173.mp3
Category:podcasts -- posted at: 12:00am EDT

Over the past three episodes, we've outlined a step-by-step guide to using LinkedIn's Answers forum to open the door to new sales leads. Today, this series concludes with a look at how your active participation in this community of professionals can yield long-term benefits.

Direct download: FFD_ep172.mp3
Category:general -- posted at: 12:30am EDT

In today's episode, our step-by-step guide to using the LinkedIn Answers forum to generate sales leads continues with step three: introducing yourself to new potential customers by sharing your expertise in the community.

Direct download: FFD_ep171.mp3
Category:general -- posted at: 12:00am EDT

Previously, we introduced you LinkedIn's Answers forum and laid the foundation for cultivating new prospects in this community. Today, our step-by-step guide to using this platform to generate sales leads continues with step two: identifying opportunities to participate.

Direct download: FFD_ep170.mp3
Category:general -- posted at: 12:00am EDT

As one charged with growing a business, there is undoubtedly always one question lingering in your mind: where's my next lead going to come from? The answer could be as simple as Answers - LinkedIn's Answers forum, that is. In today's episode, we'll tell you how to get started cultivating new prospects in this community.

Direct download: FFD_ep169.mp3
Category:general -- posted at: 12:00am EDT

Does your brand suffer from a split personality? Ensure that you deliver a consistently positive experience for every customer and every fan, whether they encounter your brand online or engage with your employees face-to-face.

Direct download: FFD_ep168.mp3
Category:general -- posted at: 12:00am EDT

167 FF Rewind - Top 10 tips of the quarter: If Martha can Tweet, so can you

Our review of the top 10 tips of the past quarter concludes today with a lesson from Martha Stewart's playbook for success in using social media to drive business growth.

Direct download: FFD_ep167.mp3
Category:podcasts -- posted at: 12:30am EDT

Today, as we continue reviewing the top 10 tips of the past quarter, we return to our series on the fundamentals of Web culture. In order to promote your business successfully on the Web, you must understand first and foremost that the Internet collective functions at the speed of life.

Direct download: FFD_ep166.mp3
Category:podcasts -- posted at: 1:29am EDT

165 FF Rewind - Top 10 tips of the quarter: The battle of the inbox

Is your inbox a constant source of stress and distraction? Our countdown of the top 10 tips of the quarter continues today with the keys to proactively managing your e-mail rather than allowing your e-mail to manage you.

Direct download: FFD_ep165.mp3
Category:podcasts -- posted at: 1:28am EDT

164 FF Rewind - Top 10 tips of the quarter: No medals for multitasking

As we continue reviewing the top 10 tips of the past quarter, we're exposing the hidden evils of multitasking and why juggling too many tasks at once can actually hurt - rather than help - your productivity.

Direct download: FFD_ep164.mp3
Category:podcasts -- posted at: 1:26am EDT

163 FF Rewind - Top 10 tips of the quarter: Break through the trust barrier

Our countdown of the top 10 tips of the past quarter resumes today with an installment from our series on the reasons why it pays to publish customer reviews on your e-commerce site. In this episode, we examine how reviews can help you win the trust of inherently mistrustful online shoppers.

Direct download: FFD_ep163.mp3
Category:podcasts -- posted at: 12:25am EDT

162 FF Rewind - Top 10 tips of the quarter: The value and cost of words

Today, as we continue reviewing the top 10 tips of the past quarter, we revisit why it's important to understand the value of each and every word that lives on your website as well as the potential cost of excess copy.

Direct download: FFD_ep162.mp3
Category:podcasts -- posted at: 1:23am EDT

161 FF Rewind - Top 10 tips of the quarter: Not a writer? Not a problem!

Are you still putting off starting your own blog? In today's episode, as our countdown of the top 10 tips of the past quarter continues, we'll remind you why you don't need to be a writer to be a blogger.

Direct download: FFD_ep161.mp3
Category:podcasts -- posted at: 12:22am EDT

160 FF Rewind - Top 10 tips of the quarter: Calling into question the wisdom of FAQs

Here's a question that's not asked frequently enough: Is the FAQs page on your website killing your conversions? Find out why it might be, as our review of the top 10 tips of the past quarter continues in today's episode.

Direct download: FFD_ep160.mp3
Category:podcasts -- posted at: 12:20am EDT

159 FF Rewind - Top 10 tips of the quarter: "No" is not a four-letter word

As our countdown of the top 10 tips of the past quarter continues, we'll reveal why saying "no" to a client or prospect might actually be one of the best things you could ever do to cement your relationship.

Direct download: FFD_ep159.mp3
Category:podcasts -- posted at: 1:19am EDT

158 FF Rewind - Top 10 tips of the quarter: The more fans, the better

Over the past few months, we've covered a lot of ground here on the Fame Foundry Daily Tips for Business Growth podcast. Now it's time to rewind and review our top 10 tips of the quarter. First up: an episode from our series on separating Facebook fact versus Facebook fiction in which we examine the fallacy of assuming that success is measured by the number of fans you have.

Direct download: FFD_ep158.mp3
Category:podcasts -- posted at: 12:10am EDT

157 Rediscovering the lost art of focus: The game plan

In our last episode, we revealed what routine disruptions and distractions are really costing you in lost productivity. Today, we'll help you get more from your business growth efforts with a foolproof plan for retraining your brain and reclaiming your focus.

Direct download: FFD_ep157.mp3
Category:podcasts -- posted at: 12:50am EDT

156 Rediscovering the lost art of focus: The cost of distraction

How many times during the day is your attention diverted by distractions such as Facebook, blogs or personal responsibilities? You may think these disruptions are just par for the course, but in today's episode, we'll examine the price you pay in productivity.

Direct download: FFD_ep156.mp3
Category:podcasts -- posted at: 12:24am EDT

155 Don't fear the reviewer: Do your own market research

Would you like the advantages of market research without the hefty price tag? In today's episode, we'll wrap up our series on the benefits of online customer reviews by showing you how the feedback you receive can help you capture invaluable consumer insights without spending a dime on surveys or focus groups.

Direct download: FFD_ep155.mp3
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154 Don't fear the reviewer: Turn your customers into salespeople

You can actually use previous sales to generate more sales. Sound too good to be true? It's all in the reviews. In today's episode, our series on the benefits of customer reviews continues with a look at how real-world product evaluations can not only help shoppers buy with confidence but also entice them to spend more than they might have planned.

Direct download: FFD_ep154.mp3
Category:podcasts -- posted at: 12:01am EDT

153 Don't fear the reviewer: Tip the scales in your favor

How many times have you lost a sale because a shopper couldn't hold, see and feel the products in your online store? In today's installment in our series on the benefits of customer reviews, we'll examine how ratings from other shoppers can help level the playing field with your bricks-and-mortar competitors.

Direct download: FFD_ep153.mp3
Category:podcasts -- posted at: 2:23am EDT

152 Don't fear the reviewer: Break through the trust barrier

Does the idea of allowing your customers to rate products on your website make you uneasy? If so, it's time to reverse your thinking: don't fear the reviews; fear what their absence is costing you. In today's episode, we're launching a four-part series on the indisputable reasons why it pays to publish customer reviews.

Direct download: FFD_ep152.mp3
Category:podcasts -- posted at: 12:52am EDT

151 Your blogging excuses debunked: No one will read it anyway

Rome wasn't built in a day, and neither is your blog following. Today, we conclude our series debunking the excuses that are keeping you from blogging with valuable tips for cultivating a loyal community of engaged readers.

Direct download: FFD_ep151.mp3
Category:podcasts -- posted at: 11:49pm EDT

150 Your blogging excuses debunked: I can't come up with enough good ideas to keep it going

Great ideas are all around you - if you know where to look. In today's installment in our series debunking the excuses that are keeping you from blogging, we'll give you the keys to keeping the inspiration flowing and avoiding the dreaded writer's block.

Direct download: FFD_ep150.mp3
Category:podcasts -- posted at: 1:46am EDT

149 Your blogging excuses debunked: I don't have anything interesting to say

No matter your business or industry, you have something meaningful to say to the tribe of people who are passionate about what you do. As our series debunking the excuses that are keeping you from blogging continues, we'll tell you how to channel your unique experience and perspective into posts that will keep your readers coming back for more.

Direct download: FFD_ep149.mp3
Category:podcasts -- posted at: 12:35am EDT

148 Your blogging excuses debunked: I don't have time

Believe it or not, you can write a great blog post in less time than it takes to watch your favorite TV show. We'll reveal the secret to making the most of your writing time in today's episode, as our series debunking the excuses that are keeping you from blogging continues.

Direct download: FFD_ep148.mp3
Category:podcasts -- posted at: 2:08am EDT

147 Your blogging excuses debunked: I wouldn't know where to begin

Not sure where to begin with starting your own blog? Step one is not, in fact, to write but to read. In today's installment, we'll tell you how becoming an avid reader can cure your fear of blogging.

Direct download: FFD_ep147.mp3
Category:podcasts -- posted at: 12:04am EDT

146 Your blogging excuses debunked: I'm not a designer or a programmer

Chances are you already have all the artistic and technical skills you need to be a blogger. Discover just how easy it can be to launch and update your own blog, as we continue our series debunking the excuses that are keeping you from reaping the benefits of blogging.

Direct download: FFD_ep146.mp3
Category:podcasts -- posted at: 12:41am EDT

145 Your blogging excuses debunked: I'm not a writer

Are you still putting off starting that blog? In today's episode, we're kicking off a new seven-part series dedicated to helping you overcome the inhibitions that are holding you back so you can stop making excuses and start helping your business grow. First up: we'll reveal the one trait that all great bloggers share, and it's not flawless grammar or a vocabulary that would put Merriam-Webster to shame

Direct download: FFD_ep145.mp3
Category:podcasts -- posted at: 2:37am EDT

144 The battle of the inbox

Is your inbox a constant source of stress and distraction? In today's episode, we'll give you the keys to make sure you are managing your e-mail rather than letting your e-mail manage you.

Direct download: FFD_ep144.mp3
Category:podcasts -- posted at: 12:35am EDT

143 Understanding Web culture: Be one

Over the past 17 episodes, we've taken an in-depth look at the foundational aspects that define the Information Generation. But how does knowing what drives, interests and entertains the Web collective apply to you and your business growth objectives? The answer is straight ahead, as we conclude our series on understanding Web culture.

Direct download: FFD_ep143.mp3
Category:podcasts -- posted at: 12:34am EDT

142 Understanding Web culture: For the greater good

The Web collective is bound together by more than just a shared sense of humor and a common desire to belong. In today's installment in our series on understanding Web culture, we'll peer into the soul of the Internet nation to find a spirit of activism motivated by a keen awareness of and genuine concern for the greater good.

Direct download: FFD_ep142.mp3
Category:podcasts -- posted at: 12:31am EDT

141 Understanding Web culture: Homebases

The advent of social media has created a variety of online communities where members of the Web collective can gather to fulfill a common purpose. In today's episode, our series on understanding Web culture continues with a look at what magnetizes people to these virtual homebases.

Direct download: FFD_ep141.mp3
Category:podcasts -- posted at: 12:28am EDT

140 Understanding Web culture: Gaming as social connection

Believe it or not, electronic gaming and those who participate in it play a major role in defining the very nature of the Web collective by influencing its language, protocol and humor. More on this straight ahead, as our series on understanding Web culture continues.

Direct download: FFD_ep140.mp3
Category:podcasts -- posted at: 12:26am EDT

139 Understanding Web culture: Celebrity

What defines celebrity in the culture of the Web? Find out in today's episode, as our series on understanding the Web collective continues.

Direct download: FFD_ep139.mp3
Category:podcasts -- posted at: 7:27pm EDT

138 - Understanding Web culture: Tech-centric

The Web collective is plugged in to technology. However, this interest goes far beyond fascination with the latest gadgets and represents a real desire for innovations that will improve their lives in meaningful ways. Learn more about this tech-centric society in today's installment in our series on understanding Web culture.

Direct download: FFD_ep138.mp3
Category:podcasts -- posted at: 3:37pm EDT

137 - Understanding Web culture: Freedom above all

Freedom is a foundational principle of the Web and a fundamental tenet that binds the collective. Therefore, success in business online demands a model that is open and that promotes the unrestricted exchange of ideas and information. More on this ahead, as our series on understanding Web culture continues.

Direct download: FFD_ep137.mp3
Category:podcasts -- posted at: 12:07am EDT

136 Understanding Web culture: Anti-corporate by default

As a company looking to get customers on the Internet, you - and all businesses - start at a distinct disadvantage. In today's episode, we'll examine the anti-corporate nature of the Web collective, as our series on understanding Web culture continues.

Direct download: 136_-_Understanding_Web_culture__Anti-corporate_by_default.mp3
Category:podcasts -- posted at: 12:04am EDT

135 - Understanding Web culture: The trust barrier

In today's installment of our series on understanding Web culture, we'll explore the intrinsically skeptical nature of the Web collective and how to overcome this barrier of mistrust.

Direct download: FFD_ep135.mp3
Category:podcasts -- posted at: 12:42pm EDT

134 - Understanding Web culture: An economy of attention

It's no secret that attention on the Internet comes at a premium, but do you know the reasons why? Find out in today's episode, as we continue our series on understanding the culture of the Web.

Direct download: FFD_ep134.mp3
Category:podcasts -- posted at: 12:03am EDT

133 - Understanding Web culture: A collective sense of humor

Previously, we explored how news today travels throughout the Web and adds to the collective intelligence of the Internet nation. In much the same way, all things witty, amusing, absurd and peculiar are passed between friends and spread from one network to another, creating a shared sense of humor that plays an important role in defining the culture of the Web

Direct download: FFD_ep133.mp3
Category:podcasts -- posted at: 2:51am EDT

132 - Understanding Web culture: In the know In today's installment in our series on understanding Web culture, we'll explore how The Digital Age has revolutionized the fundamental nature of the news - who gathers and reports it, the channels through which it spreads and how it adds to the collective intelligence of the Internet nation.
Direct download: FFD_ep132.mp3
Category:podcasts -- posted at: 12:10am EDT

131 - Understanding Web culture: Addicted to sharing

From e-mails to status updates to tweets to blog comments, ideas, advice, news and humor are constantly being passed from one person to another and from one network to another online. As our series on understanding Web culture continues, we'll look at what drives this compulsive need to share.

Direct download: FFD_ep131.mp3
Category:podcasts -- posted at: 12:10am EDT

130 - Understanding Web culture: The need to belong

The need to identify oneself with a group and to be a part of something greater than oneself is a primary motivator that drives how members of the Web collective think, behave and interact. Learn more about the psychology of belonging as our series on understanding Web culture continues.

Direct download: FFD_ep130.mp3
Category:podcasts -- posted at: 12:10am EDT

129 - Understanding Web culture: A language and customs of its own

Knowing the language of LOLs and FAILs might not seem relevant to your business growth objectives, but if you want to compete to win in the Web marketing universe, you must start by respecting the nuanced rules of social engagement online. More on this straight ahead, as our series on understanding Web culture continues.

Direct download: FFD_ep129.mp3
Category:podcasts -- posted at: 12:57am EDT

128 - Understanding Web culture: Ruled by tribes of trusted elite

Just like any other society, the Internet collective elevates certain of its members to a position of greater influence. In today's episode, we'll introduce you to the tribes that rule the virtual universe, as our series on understanding Web culture continues.

Direct download: FFD_ep128.mp3
Category:podcasts -- posted at: 12:56am EDT

127 - Understanding Web culture: Web time is real time

In today's episode, our series on Web culture continues with the first fundamental aspect that you must understand in order to promote your business successfully: the Internet collective functions at the speed of life.

Direct download: FFD_ep127.mp3
Category:podcasts -- posted at: 12:32am EDT

126 - Understanding Web culture: Introduction

Today there exists an enormous divide between those that know and participate in the culture of the Web and those that do not. In today's episode, we're kicking off our series on the fundamental aspects of Web culture that must be understood in order to promote well-founded long-term business growth.

Direct download: FFD_ep126.mp3
Category:podcasts -- posted at: 12:31am EDT

125 - Get away

As an entrepreneur, you're probably in the habit of sacrificing your personal time to help your company grow. In today's episode, we'll make a case for why it can actually be more beneficial to your business for you to take a break from the daily grind.

Direct download: FFD_ep125.mp3
Category:podcasts -- posted at: 12:29am EDT

124 - "No" is not a four-letter word

Saying "no" to a client or prospect might actually be one of the best things you could ever do. In today's episode, we'll shed some light on this apparent paradox.

Direct download: FFD_ep124.mp3
Category:podcasts -- posted at: 12:27am EDT

123 - If Martha can Tweet, so can you

Martha Stewart takes five minutes a day to tweet, and she has won a legion of nearly two million followers as a result. In today's episode, we'll reveal the queen of "Good Things"'s secret to success for using social media to drive business growth

Category:podcasts -- posted at: 12:29am EDT

122 - No medals for multitasking

In today’s 24/7 world of business, it's commonly accepted wisdom that the more things you are doing at once, the better. In practice, this is simply not true. In today's episode, we'll tell you why multitasking can actual hurt - rather than help - your productivity.

Direct download: FFD_ep122.mp3
Category:podcasts -- posted at: 1:26am EDT

121 - The virtual revolution: The middle ground

Does the idea of giving up your office make you nervous? As our series on the virtual revolution concludes today, we'll introduce you to virtual offices, a best-of-both-worlds solution that offers many of the perks of a traditional office without the crushing overhead

Direct download: FFD_ep121.mp3
Category:podcasts -- posted at: 12:52am EDT

120 - The virtual revolution: The virtual toolbox

In today's episode, our series on the virtual revolution continues with a run-down of the basic necessities that will help keep your virtual company running smoothly.

Direct download: FFD_ep120.mp3
Category:podcasts -- posted at: 12:51am EDT

119 - The virtual revolution: Go, team, go!

Fostering good collaboration among virtual teams is all about having the right tools for the job. As our series on the virtual revolution continues in today's episode, we'll review some cost-effective solutions to keep remote employees working together as seamlessly as if they were under the same roof.

Direct download: FFD_ep119.mp3
Category:podcasts -- posted at: 12:44am EDT

118 - The virtual revolution: Let's talk about communication

For the virtual company, internal communication can take many shapes and forms, from phone calls and e-mails to instant messages and video chats. As our series on the virtual revolution continues, we'll examine how to ensure that no matter the vehicle, communication remains positive and productive.

Direct download: FFD_ep118.mp3
Category:podcasts -- posted at: 12:53am EDT

117 - The virtual revolution: Remote management

The task of managing employees who are scattered across many different locations may seem daunting, but it's not as difficult as you might think. In today's installment in our series on the virtual revolution, we'll explore how traditional management practices and policies can evolve to foster a highly productive nontraditional work environment

Direct download: FFD_ep117.mp3
Category:podcasts -- posted at: 12:52am EDT

116 - The virtual revolution: It begins and ends with trust

Trust is the cornerstone of the virtual company. Find out why, as we continue our series on the virtual revolution.

Direct download: FFD_ep116.mp3
Category:podcasts -- posted at: 12:35am EDT

115 - The virtual revolution: Are you ready to join in?

Taking your company virtual is great in theory. However, before you make the leap, you must be sure it's a good fit for you, your employees and your clients

Direct download: FFD_ep115.mp3
Category:podcasts -- posted at: 12:27am EDT

114 - The virtual revolution: Is your office killing your business?

The benefits of going virtual add up to real dollars and cents

Category:podcasts -- posted at: 12:25am EDT

114 - The virtual revolution: Is your office killing your business?

The benefits of going virtual add up to real dollars and cents

Direct download: FFD_ep114.mp3
Category:podcasts -- posted at: 12:25am EDT

113 - We the media

The launch of the iPhone 4 has been a remarkable case study in the nature of today's media and the ways and speed at which information spreads

Direct download: FFD_ep113.mp3
Category:podcasts -- posted at: 12:24am EDT

112 - SEO 101: No end in sight

Google never sleeps, and neither should you. Find out why in this final episode in our "SEO 101" series.

Direct download: FFD_ep112.mp3
Category:podcasts -- posted at: 1:34am EDT

111 - SEO 101: Know where you stand

How can you know where you want to go without knowing where you are? In today's installment of our "SEO 101" series, we'll explore the importance of analytics

Direct download: FFD_ep111.mp3
Category:podcasts -- posted at: 6:34pm EDT

110 - SEO 101: Restraint is a virtue

For every strategy and tactic we’ve outlined so far in our "SEO 101" series, one common ground rule applies: don't take it too far. In today's episode, we'll examine what SEO excess can cost you.

Category:podcasts -- posted at: 2:14am EDT

109 - SEO 101: Link up

Still not seeing the kind of search results you'd like? The missing link might be just that: missing links. Our "SEO 101" series continues today with a look at the importance of inbound links

Direct download: FFD_ep109.mp3
Category:podcasts -- posted at: 1:58am EDT

108 - SEO 101: Spread the love

In the previous installment in our "SEO 101" series, we discussed how creating internal links can bolster your ranking. Today we'll explore another quick and easy way to leverage the power of your original content for SEO benefit: extending your content through social media platforms.

Direct download: FFD_ep108.mp3
Category:podcasts -- posted at: 2:33am EDT

107 - SEO 101: Be your own best friend

Creating links from one page to another within your own website can actually help improve your standing with the search engines. Sound too good to be true? Find out why it's not, as our "SEO 101" series continues

Direct download: FFD_ep107.mp3
Category:podcasts -- posted at: 2:31am EDT

106 - SEO 101: Give the people what they want

It's as obvious as it is true: You won't show up in search results for something you don't offer. Learn how to shape the content of your site to maximize your exposure to potential customers, as our SEO 101 series continues.

Direct download: FFD_ep106.mp3
Category:podcasts -- posted at: 2:33am EDT

105 - SEO 101: Points for originality

When it comes to boosting your search ranking, updating your site often is good, but keeping it fresh with original, relevant content is far better. Learn what you should be doing if you want to see real results, as our "SEO 101" series continues.

Direct download: FFD_ep105.mp3
Category:podcasts -- posted at: 3:00am EDT

104 - SEO 101: Disappearing act

To you, a picture may be worth 1,000 words. Unfortunately, the same does not hold true for Google. Find out what search engines can and cannot see, as our "SEO 101" series continues.

Direct download: FFD_ep104.mp3
Category:podcasts -- posted at: 5:20am EDT

103 - SEO 101: Tag - you're it

Title tags are easily overlooked by site owners and visitors alike. Find out why this oversight can cost you, as our "SEO 101" series continues.

Direct download: FFD_ep103.mp3
Category:podcasts -- posted at: 1:34am EDT

102 - SEO 101: Change of address

A URL is much more than simply the street address where your web content lives. Well-formed URLs play an important role in improving your search rankings and connecting your content with your prospective customers. Learn more as our "SEO 101" series continues.

Direct download: FFD_ep102.mp3
Category:podcasts -- posted at: 1:33am EDT

101 - SEO 101: Take over the block before you take over the world

Maximizing your return on the resources you are investing in SEO starts with setting reasonable expectations, especially when it comes to identifying your keywords. Find out why sometimes it's best to start small, as our "SEO 101" series continues.

Direct download: FFD_ep100.mp3
Category:podcasts -- posted at: 12:33am EDT

100 - SEO 101: Choose your words carefully

How can you be confident that you are choosing the keywords that will best serve your business growth objectives? Learn more as our "SEO 101" series continues.

Category:podcasts -- posted at: 4:49am EDT

099 - SEO 101: Turning the tables on search

After you have conquered a basic understanding of the anatomy of search engines, the next step in developing a fundamentally sound SEO strategy is rethinking the search process. Learn more in today's episode, as our "SEO 101" series continues.

Direct download: FFD_ep099.mp3
Category:podcasts -- posted at: 4:48am EDT

098 - SEO 101: The anatomy of a search engine

The first step to distinguishing good SEO practice from bad is becoming familiar with the fundamentals of how search engines work. In today"s installment of our "SEO 101" series, we explore the mechanics of search.

Direct download: FFD_ep098.mp3
Category:podcasts -- posted at: 4:46am EDT

097 - SEO 101: What it is and what it's not

As a business owner or marketer, how can you effectively integrate good SEO practices into your business growth strategy while steering clear of scam artists? The key is understanding what it is and what it’s not - which we'll cover in today's episode of our "SEO 101" series.

Direct download: FFD_ep097.mp3
Category:podcasts -- posted at: 4:45am EDT

096 - SEO 101: The new Yellow Pages

These days, the Yellow Pages are little more than fodder for the recycling bin. If you want your prospects to find you, you need SEO. Today we kick off a new series of tips designed to help you understand what works and what doesn't, starting with a primer on SEO and its importance in today's marketing

Direct download: FFD_ep096.mp3
Category:podcasts -- posted at: 4:44am EDT

095 - Calling into question the wisdom of FAQs

Here's a question that's not asked frequently enough: are your FAQs killing your conversions? Find out why they might be in today's episode. 

Direct download: FFD_ep095.mp3
Category:podcasts -- posted at: 2:50am EDT

094 - The value and cost of words

When it comes to developing the content for your website, it's important to understand the value of each and every word as well as the potential cost of excess copy.

Direct download: FFD_ep094.mp3
Category:podcasts -- posted at: 2:49am EDT

093 - Facebook fact vs. fiction: The more fans, the better

As is the case in most areas of business, there is strength in numbers on Facebook. Or is there? Find out next, as we continue separating Facebook fact from Facebook fiction.

Direct download: FFD_ep093.mp3
Category:podcasts -- posted at: 12:43am EDT

092 - Facebook fact vs. fiction: There’s no harm in trying Facebook

There's no harm in experimenting with Facebook, right? Not so fast. We'll examine the potential pitfalls as we continue separating Facebook fact from Facebook fiction

Direct download: FFD_ep092.mp3
Category:podcasts -- posted at: 3:48pm EDT

091 - Facebook fact vs. fiction: Facebook is an easy way to connect with your customers.

There's no harm in experimenting with Facebook, right? Not so fast. We'll examine the potential pitfalls as we continue separating Facebook fact from Facebook fiction.

Direct download: FFD_ep091.mp3
Category:podcasts -- posted at: 12:01am EDT