What's wrong with describing your product as "revolutionary", "life-changing" or "cutting-edge"? Find out today, as our review of the top five episodes of the past quarter concludes today with the reasons why using these tired terms and played-out phrases will only erode your credibility and cause your customers to tune out.

How can you build an app for your brand that your customers will love and use every day? We'll reveal the answer to this essential question of modern marketing as our countdown of the top five episodes of the past quarter continues.

As our countdown of the top five episodes of the past quarter continues, we're making the case for how your company's fearless leader can lend a unique voice and powerful perspective to your corporate blogging mix.

Our countdown of the top five episodes of the past quarter continues as we reveal the three social media faux pas that are guaranteed to send your followers fleeing.

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we'll explain why although content may be king, it's not a magic bullet. To be effective, you must have something to say and say it well.

By becoming an active part of the stories being told about your brand, you can shape and mold the perceptions of your customers in real time.

By becoming an active part of the stories being told about your brand, you can shape and mold the perceptions of your customers in real time.

Innovation doesn't always mean giving customers what they want. Sometimes it means giving them exactly what they thought they didn't want - but end up loving.

With the recent controversy surrounding its soon-to-launch Xbox One console, Microsoft discovered that sometimes the only way to move forward is to take a step back.

Yahoo proves 30 times over that achieving success in rebranding is no small feat.

This is the cautionary tale of how one spectacularly nasty handwritten note from disgruntled employees has done immeasurable damage to the reputation of a national retail brand.

As Facebook continues to devote more prime screen space to advertising and notifications, the user experience is suffering, and people are starting to unplug from the social media giant.

Redemption - the art of the second chance - carries a powerful appeal that offers insights for brands in need of a makeover.

Whether literal or metaphorical, the concept of a primal showdown between good and evil has been at the heart of countless effective marketing campaigns.