What exactly is the "Matt Schaub special”? In Houston, it’s a burger, but for you, it’s an important lesson in the power of word-of-mouth marketing.

How much goodwill can a brand buy for the price of a dog treat? The answer will surely surprise you.

Grow your audiences by giving away your best material.

Keep your followers educated, entertained and engaged with a healthy balance of original content that you create and interesting content that you curate from around the Web.

Who do you really want to reach? Answering that question will sharpen your marketing efforts.

Your company's identity should exist in support of what your customers want - and your marketing should reflect that.

Stay sharp, and don't let stupid mistakes take down your brand.

While your customers don't begrudge any company the need to turn a profit, if they smell a blatant money-grab, they'll quickly blow the whistle.

Give your customers ownership of your online community, and let them help you claim ownership of your marketplace.

With more than 32 million users per month, Yelp is a major player in defining the reputations of today’s brands.

Madison Robinson grossed more than $1 million from her Fish Flops shoe line – all before she even entered high school. How can you follow her lead?

Give your customers real value for free, and earn their repeat business.