The Fame Foundry Marketing Minute
The rules for getting and keeping customers have changed. Learn how to get ahead in today’s marketplace with tips, tactics and practical advice from Fame Foundry, the trustcasting agency specializing in intelligent marketing and web development.

Today, as we continue reviewing the top 10 tips of the past quarter, we return to our series on the fundamentals of Web culture. In order to promote your business successfully on the Web, you must understand first and foremost that the Internet collective functions at the speed of life.

Direct download: FFD_ep166.mp3
Category:podcasts -- posted at: 1:29am EDT

165 FF Rewind - Top 10 tips of the quarter: The battle of the inbox

Is your inbox a constant source of stress and distraction? Our countdown of the top 10 tips of the quarter continues today with the keys to proactively managing your e-mail rather than allowing your e-mail to manage you.

Direct download: FFD_ep165.mp3
Category:podcasts -- posted at: 1:28am EDT

164 FF Rewind - Top 10 tips of the quarter: No medals for multitasking

As we continue reviewing the top 10 tips of the past quarter, we're exposing the hidden evils of multitasking and why juggling too many tasks at once can actually hurt - rather than help - your productivity.

Direct download: FFD_ep164.mp3
Category:podcasts -- posted at: 1:26am EDT

163 FF Rewind - Top 10 tips of the quarter: Break through the trust barrier

Our countdown of the top 10 tips of the past quarter resumes today with an installment from our series on the reasons why it pays to publish customer reviews on your e-commerce site. In this episode, we examine how reviews can help you win the trust of inherently mistrustful online shoppers.

Direct download: FFD_ep163.mp3
Category:podcasts -- posted at: 12:25am EDT

162 FF Rewind - Top 10 tips of the quarter: The value and cost of words

Today, as we continue reviewing the top 10 tips of the past quarter, we revisit why it's important to understand the value of each and every word that lives on your website as well as the potential cost of excess copy.

Direct download: FFD_ep162.mp3
Category:podcasts -- posted at: 1:23am EDT

161 FF Rewind - Top 10 tips of the quarter: Not a writer? Not a problem!

Are you still putting off starting your own blog? In today's episode, as our countdown of the top 10 tips of the past quarter continues, we'll remind you why you don't need to be a writer to be a blogger.

Direct download: FFD_ep161.mp3
Category:podcasts -- posted at: 12:22am EDT

160 FF Rewind - Top 10 tips of the quarter: Calling into question the wisdom of FAQs

Here's a question that's not asked frequently enough: Is the FAQs page on your website killing your conversions? Find out why it might be, as our review of the top 10 tips of the past quarter continues in today's episode.

Direct download: FFD_ep160.mp3
Category:podcasts -- posted at: 12:20am EDT

159 FF Rewind - Top 10 tips of the quarter: "No" is not a four-letter word

As our countdown of the top 10 tips of the past quarter continues, we'll reveal why saying "no" to a client or prospect might actually be one of the best things you could ever do to cement your relationship.

Direct download: FFD_ep159.mp3
Category:podcasts -- posted at: 1:19am EDT

158 FF Rewind - Top 10 tips of the quarter: The more fans, the better

Over the past few months, we've covered a lot of ground here on the Fame Foundry Daily Tips for Business Growth podcast. Now it's time to rewind and review our top 10 tips of the quarter. First up: an episode from our series on separating Facebook fact versus Facebook fiction in which we examine the fallacy of assuming that success is measured by the number of fans you have.

Direct download: FFD_ep158.mp3
Category:podcasts -- posted at: 12:10am EDT

157 Rediscovering the lost art of focus: The game plan

In our last episode, we revealed what routine disruptions and distractions are really costing you in lost productivity. Today, we'll help you get more from your business growth efforts with a foolproof plan for retraining your brain and reclaiming your focus.

Direct download: FFD_ep157.mp3
Category:podcasts -- posted at: 12:50am EDT

156 Rediscovering the lost art of focus: The cost of distraction

How many times during the day is your attention diverted by distractions such as Facebook, blogs or personal responsibilities? You may think these disruptions are just par for the course, but in today's episode, we'll examine the price you pay in productivity.

Direct download: FFD_ep156.mp3
Category:podcasts -- posted at: 12:24am EDT

155 Don't fear the reviewer: Do your own market research

Would you like the advantages of market research without the hefty price tag? In today's episode, we'll wrap up our series on the benefits of online customer reviews by showing you how the feedback you receive can help you capture invaluable consumer insights without spending a dime on surveys or focus groups.

Direct download: FFD_ep155.mp3
Category:podcasts -- posted at: 12:20am EDT

154 Don't fear the reviewer: Turn your customers into salespeople

You can actually use previous sales to generate more sales. Sound too good to be true? It's all in the reviews. In today's episode, our series on the benefits of customer reviews continues with a look at how real-world product evaluations can not only help shoppers buy with confidence but also entice them to spend more than they might have planned.

Direct download: FFD_ep154.mp3
Category:podcasts -- posted at: 12:01am EDT

153 Don't fear the reviewer: Tip the scales in your favor

How many times have you lost a sale because a shopper couldn't hold, see and feel the products in your online store? In today's installment in our series on the benefits of customer reviews, we'll examine how ratings from other shoppers can help level the playing field with your bricks-and-mortar competitors.

Direct download: FFD_ep153.mp3
Category:podcasts -- posted at: 2:23am EDT

152 Don't fear the reviewer: Break through the trust barrier

Does the idea of allowing your customers to rate products on your website make you uneasy? If so, it's time to reverse your thinking: don't fear the reviews; fear what their absence is costing you. In today's episode, we're launching a four-part series on the indisputable reasons why it pays to publish customer reviews.

Direct download: FFD_ep152.mp3
Category:podcasts -- posted at: 12:52am EDT

151 Your blogging excuses debunked: No one will read it anyway

Rome wasn't built in a day, and neither is your blog following. Today, we conclude our series debunking the excuses that are keeping you from blogging with valuable tips for cultivating a loyal community of engaged readers.

Direct download: FFD_ep151.mp3
Category:podcasts -- posted at: 11:49pm EDT

150 Your blogging excuses debunked: I can't come up with enough good ideas to keep it going

Great ideas are all around you - if you know where to look. In today's installment in our series debunking the excuses that are keeping you from blogging, we'll give you the keys to keeping the inspiration flowing and avoiding the dreaded writer's block.

Direct download: FFD_ep150.mp3
Category:podcasts -- posted at: 1:46am EDT

149 Your blogging excuses debunked: I don't have anything interesting to say

No matter your business or industry, you have something meaningful to say to the tribe of people who are passionate about what you do. As our series debunking the excuses that are keeping you from blogging continues, we'll tell you how to channel your unique experience and perspective into posts that will keep your readers coming back for more.

Direct download: FFD_ep149.mp3
Category:podcasts -- posted at: 12:35am EDT

148 Your blogging excuses debunked: I don't have time

Believe it or not, you can write a great blog post in less time than it takes to watch your favorite TV show. We'll reveal the secret to making the most of your writing time in today's episode, as our series debunking the excuses that are keeping you from blogging continues.

Direct download: FFD_ep148.mp3
Category:podcasts -- posted at: 2:08am EDT

147 Your blogging excuses debunked: I wouldn't know where to begin

Not sure where to begin with starting your own blog? Step one is not, in fact, to write but to read. In today's installment, we'll tell you how becoming an avid reader can cure your fear of blogging.

Direct download: FFD_ep147.mp3
Category:podcasts -- posted at: 12:04am EDT

146 Your blogging excuses debunked: I'm not a designer or a programmer

Chances are you already have all the artistic and technical skills you need to be a blogger. Discover just how easy it can be to launch and update your own blog, as we continue our series debunking the excuses that are keeping you from reaping the benefits of blogging.

Direct download: FFD_ep146.mp3
Category:podcasts -- posted at: 12:41am EDT

145 Your blogging excuses debunked: I'm not a writer

Are you still putting off starting that blog? In today's episode, we're kicking off a new seven-part series dedicated to helping you overcome the inhibitions that are holding you back so you can stop making excuses and start helping your business grow. First up: we'll reveal the one trait that all great bloggers share, and it's not flawless grammar or a vocabulary that would put Merriam-Webster to shame

Direct download: FFD_ep145.mp3
Category:podcasts -- posted at: 2:37am EDT