No matter the size or scope of your market niche, you can inspire a loyal and lasting following like Apple and Starbucks. However, to do so, you can't be afraid to make a few waves.

Previously, we revealed the fallacy of thinking that popularity alone is a solid foundation for lasting business growth. Today, we'll examine why it's better to be loved by a loyal tribe than liked by the masses.

When it comes to owning your market, the more people that like your product or service, the better - right? Not necessarily. In today's episode, we'll examine why achieving success in growing your business is more than just a popularity contest.

Over the past three episodes, we've outlined a step-by-step guide to using LinkedIn's Answers forum to open the door to new sales leads. Today, this series concludes with a look at how your active participation in this community of professionals can yield long-term benefits.

In today's episode, our step-by-step guide to using the LinkedIn Answers forum to generate sales leads continues with step three: introducing yourself to new potential customers by sharing your expertise in the community.

Previously, we introduced you LinkedIn's Answers forum and laid the foundation for cultivating new prospects in this community. Today, our step-by-step guide to using this platform to generate sales leads continues with step two: identifying opportunities to participate.

As one charged with growing a business, there is undoubtedly always one question lingering in your mind: where's my next lead going to come from? The answer could be as simple as Answers - LinkedIn's Answers forum, that is. In today's episode, we'll tell you how to get started cultivating new prospects in this community.

Does your brand suffer from a split personality? Ensure that you deliver a consistently positive experience for every customer and every fan, whether they encounter your brand online or engage with your employees face-to-face.

Our review of the top 10 tips of the past quarter concludes today with a lesson from Martha Stewart's playbook for success in using social media to drive business growth.