The Fame Foundry Marketing Minute
The rules for getting and keeping customers have changed. Learn how to get ahead in today’s marketplace with tips, tactics and practical advice from Fame Foundry, the trustcasting agency specializing in intelligent marketing and web development.

As our review of the top episodes of the past few months concludes today, we’ll unlock the secret of secrets – how to develop that winning edge that will leave your competitors in the dust.

Direct download: FFD_ep756.mp3
Category:podcasts -- posted at: 12:00pm EDT

Sometimes the biggest motivators are actually the smallest. We’ll explore how your business can leverage the power of a little nudge to achieve great success as our review of the top episodes of the past few months continues.

Direct download: FFD_ep755.mp3
Category:podcasts -- posted at: 12:00pm EDT

As our review of the top episodes of the past few months continues, we’re revealing the simple formula for creating a website that wins customers and keeps them coming back for more: give them exactly what they want in as few clicks as possible. 

Direct download: FFD_ep754.mp3
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Our review of the top episodes of the past few months continues as we explain why just like Van Halen, your customers are “Hot for Teacher.” 

Direct download: FFD_ep753.mp3
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Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top episodes. First up, a lesson from the hit show "Portlandia": don’t let micrometrics get in the way of your ultimate goal.

Direct download: FFD_ep752.mp3
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Bring the life back to your blog with a little bit of research and an expert series.

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When your creative well has run dry and your blog needs content, there’s an easy solution: review and respond.

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Need some inspiration for your blog post in a hurry? Sometimes the best ideas are the ones you’ve already had.

Direct download: FFD_ep735.mp3
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Sometimes the biggest motivators are actually the smallest. How can your business leverage the power of a little nudge?

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Proceed with caution: duplicate content can land your website in the penalty box with Google and other search engines.

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Flashy, animated ads are so 2010.

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All too often, we overlook the value of saying “thank you” to the people upon whose hard work our success is built.

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Could unbundling your brand’s feature-loaded app create a better experience for users?

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Using the art of storytelling, brand journalism “un-brands” your content, going beyond selling to forge a genuine connection between your company and your audience.

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Are your company’s marketing efforts being sabotaged by these mobile myths?

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What can we learn from Starbucks (other than how to order coffee in Italian)? The art of cross-channel promotion.

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Stop wasting valuable time on unlikely sales leads. Save time, money and resources by doing research up front and asking the right questions.

Direct download: FFD_ep725.mp3
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Van Halen was “Hot for Teacher.” So were the Gym Class Heroes. Teachers fascinate us, which makes teaching a great way to augment traditional marketing.

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What’s the best advice for driving traffic to your website? Ask Google.

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Businesses often limit generation of leads on social media to the acquisition of email addresses via gateway pages. But the lead-generating power of a follow and username should not be underestimated.

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Your customers love efficiency as much as you do. So cut to the chase and give them what they want. There’s no better way to keep them coming back.

Direct download: FFD_ep721.mp3
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Take a lesson from the talented stars of “Portlandia”: don’t let micrometrics get in the way of your ultimate goal.

Direct download: FFD_ep720.mp3
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There are only two routes to get the jump on your competitor: you can offer low prices or provide a premium product. Focus on what works for your business to develop that winning edge.

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It’s a great feeling to build a long list of reasons why your idea will work. But the only way to get from the drawing board to the marketplace is by answering the real question: “How?”

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Small businesses can leverage unused assets into profitable money-makers through the simple act of sharing.

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Take a page from some of the most successful start-ups of the decade, and get the job done now. You can achieve perfection when the clock’s not ticking.

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Backlinks have long been a reliable SEO strategy for improving page rank, but with Google putting a premium on quality content, how long will backlinking remain a relevant practice?

Direct download: FFD_ep715.mp3
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Maya Angelou’s legacy can teach business leaders a thing or two about growing a strong organization.

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As our review of the top episodes of the past quarter concludes today, we’ll unlock the secret of secrets – that is, how you can  use exclusive updates and special offers to keep your loyal customers wanting more.

Direct download: FFD_ep713.mp3
Category:podcasts -- posted at: 12:00pm EDT

What exactly can the notoriously eccentric actor teach us about relating to consumers in the Digital Age? We’ll reveal how Gary Busey can help you transform your customer service experience as our review of the top episodes of the past quarter continues.

Direct download: FFD_ep712.mp3
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If you want to keep your customers coming back to your e-commerce site time after time, it pays to focus on the small details that add extra convenience, a touch of humor or just a bit of fun to the user experience. We'll explain why as our review of the top episodes of the past quarter continues.

Direct download: FFD_ep711.mp3
Category:podcasts -- posted at: 12:00pm EDT

Our review of the top episodes of the past quarter continues as we reveal why it’s important to give your brand a face – and an email, a physical address and a phone number.

Direct download: FFD_ep710.mp3
Category:podcasts -- posted at: 12:00pm EDT

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top episodes of the quarter. First up, we’ll explore why if you want your business to be found online, you've got to play by Google's rules - whatever those rules happen to be.

Direct download: FFD_ep709.mp3
Category:podcasts -- posted at: 12:00pm EDT

Apparently Gary Busey likes talking to things. Chances are, your customers do, too. So let them have a conversation during online transactions – with helpful, friendly live chat.

Direct download: FFD_ep704.mp3
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Who says business success is all about teamwork? Only three of the most famous icons of the modern business world: Steve Case, Steve Jobs, and Stephen Covey.

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Social media gives smart brands the opportunity to turn an unhappy customer into an advocate for life.

Direct download: FFD_ep702.mp3
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Allowing your employees to work from home is not only an enticing perk for your team, it also offers very desirable benefits for your business as well.

Direct download: FFD_ep701.mp3
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"The customer is always right" is more than just a sales mantra. It's also a helpful perspective on the R&D process for new products.

Direct download: FFD_ep700.mp3
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Upfront Week is the time of year when the five major networks announce their primetime schedule for next year. Let’s all learn from their pruning practices. 

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So much wisdom in one speech – what we learned from Kevin Durant’s MVP Speech.

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Traditional corporate structure has revolved around a hierarchy, but today’s smart companies are bucking this norm.

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Make use of the little things to distinguish your brand and keep your customers coming back for more.

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Need a lesson in toxic corporate culture? Look no further than the dysfunctional fashion magazine featured in "The Devil Wears Prada."

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People love secrets. Why not leverage that love into a first-class marketing tool?

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Intriguing new research about the appeal of photographs may provide businesses with new ways to increase the reach of their social media campaigns.

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B2B customers and comic book illustrators seem to agree – eggheads are never to be trusted.

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US Airways’s recent Twitter fiasco makes a compelling case for social monitoring and checks and balances.

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A case for losing control and outsourcing content marketing.

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Coworking spaces are creative, comfortable, and collaborative—kind of like kindergarten.

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If you want your business to be found online, you've got to play by Google's rules - whatever those rules happen to be.

Direct download: FFD_ep688.mp3
Category:podcasts -- posted at: 12:00pm EDT

Do you have a love/hate relationship with your blog? If so, you’re certainly not alone. As our review of the top episodes of the past quarter concludes today, we’ll reveal how you can finally master the discipline of publishing new content consistently. 

Direct download: FFD_ep683.m4a
Category:general -- posted at: 12:00am EDT

When it comes to making a great first impression on a new prospect, there’s nothing you can say that’s as important as what you hear. We'll explain why as our review of the top episodes of the past quarter continues.

Direct download: FFD_ep682.m4a
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To craft a marketing campaign that rings true with today’s audiences, turn to the wisdom of an ancient philosopher. We'll uncover what Aristotle has to teach us about relating to consumers in the Digital Age as our review of the top episodes of the past quarter continues.

Direct download: FFD_ep681.m4a
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As our review of the top episodes of the past quarter continues today, we reveal the secret to producing great content that keeps your followers educated, entertained and engaged without draining your resources.

Direct download: FFD_ep680.m4a
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When it comes to building healthy relationships with your clients, it’s all about balance. We'll explain why as our review of the top episodes of the past quarter continues.

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As our review of the top episodes of the past quarter continues, we make the case for why even in today’s era of automation and efficiency, it’s important never to sacrifice the human touch when it comes to social media.

Direct download: FFD_ep678.m4a
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When it comes to crafting a marketing campaign that will make a powerful impact on your target audience, nothing beats spinning a story around your brand with transparency, warmth and humor. We'll explain why as our review of the top episodes of the past quarter continues.

Direct download: FFD_ep677.m4a
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Our review of the top episodes of the past quarter continues as we reveal why if you want your customers to help you out, you should hit them in the face – figuratively speaking, of course.

Direct download: FFD_ep676.m4a
Category:general -- posted at: 12:00pm EDT

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top episodes of the quarter. First up, we’ll explore why success is such a demanding master and explain why nothing short of unvarying focus, unwavering dedication and unyielding drive will get the job done.

Direct download: FFD_ep675.m4a
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Are there deal-breakers and dead-ends lurking within your site that will repel a potential new customer faster than a cheesy pick-up line and cheap cologne?

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Don’t be so eager to capture information about your website visitors that you drive them away before they arrive.

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When you’re in front of a new prospect, you have one important job: to listen – really listen – to what they have to say.

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Take a page from the George Costanza playbook on dating and know when it’s time to walk away.

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When it comes to building healthy relationships with your clients, it’s all about balance.

Direct download: FFD_ep655.m4a
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The old adage “actions speak louder than words” is all too true when it comes to building a lasting long-term relationship with your customers.

Direct download: FFD_ep654.m4a
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Although it’s vital to make a powerful positive first impression, the foundation of any long-term relationship is honesty and transparency.

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ust like any first date, a prospect’s initial encounter with your brand is a make-it-or-break-it moment that will set the stage for your future relationship with them (or lack thereof).

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Mastering Pinterest marketing is as simple as becoming a savvy link sharer.

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If you’ve found yourself struggling with how to integrate LinkedIn into your social marketing strategy, you’re hardly alone, so we’ve got a few practical tips to put you on the right track.

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Take a cue from this year’s Super Bowl ads and focus on spinning a story around your brand.

Direct download: FFD_ep649.m4a
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How can you sharpen your next direct marketing campaign to maximize the likelihood that its recipients will respond and take the action you desire?

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To craft a marketing campaign that rings true with today’s audiences, turn to the wisdom of an ancient philosopher.

Direct download: FFD_ep647.m4a
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The newest trend in visual design eschews flare and dimension for an ultra-clean, minimalist effect.

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Here’s how to become a master of marketing on Instagram, where image is, literally, everything.

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Adding a new dimension of engagement with your target audience is a snap with Instagram.

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As a business owner, you wear many hats. One of the most important is that of team leader.

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Our series on realistic resolutions for your company’s website concludes as we explain why your website is never truly done.

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No one knows what your customers want from you better than your customers themselves, so why not simply ask them? We’ll explain how making a few phone calls can put you on the road to greater success in 2014, as our series on realistic resolutions for your company’s website continues.

Direct download: FFD_ep641.m4a
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If you’re faithfully following your resolution to publish new content to your site every month, the next resolution you need to make is to drive more traffic to your site in order to reap the rewards of those efforts. Our series on realistic resolutions continues with a look at how you can be a more effective social media marketer this year.

Direct download: FFD_ep640.m4a
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Do you have a love/hate relationship with your blog? If so, you’re certainly not alone. As our series on realistic resolutions for your company’s website continues, we’ll reveal how you can finally master the discipline of publishing new content consistently.

Direct download: FFD_ep639.m4a
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When it comes to small changes that will make a big impact, where else would you start but at the beginning? Our series on realistic resolutions for your company’s website continues with a look at how you can refresh your home page for the new year.

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Don’t let the best of intentions fall victim to the realities of day-to-day demands. Instead, focus on making incremental improvements that, collectively, can add up to big results for your site and your bottom line.

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