Wed, 31 July 2013
If you don't have young children, you may never have heard of the toy/video game hybrid called Skylanders, but it's quietly revolutionizing two entire industries. |
Mon, 29 July 2013
No matter how you may have personally responded to Rolling Stone's cover featuring alleged terrorist Dzhokar Tsarnaev, their controversial choice offers an important lesson for brands in trustcasting. |
Fri, 26 July 2013
Turning to these tired terms and played-out phrases will only erode your credibility and cause your customers to tune out. |
Wed, 24 July 2013
Threadless has established itself as a prime example of trustcasting, as its very business model is built around the active participation of its community in supplying, promoting and buying its designs. |
Mon, 22 July 2013
The online video giant has introduced paid subscription channels, but is this new feature a good fit for your marketing strategy? |
Fri, 19 July 2013
Sales for Kanye West’s new album "Yeezus" are down nearly 35 percent from his last release, which begs the question: has the hype led to brand fatigue? |
Wed, 17 July 2013
Audio can be a uniquely powerful element in your marketing mix, reaching potential customers at times and in places where other types of media can't. |
Mon, 15 July 2013
On June 14 and 15, the crescent moon hung perfectly in the night sky over Manhattan, conspiring with a billboard to serve as the lime in a bottle of Corona beer. |
Fri, 12 July 2013
In the spirit of summer movie excess, here are even more marketing lessons from some of this summer's most successful films. |
Wed, 10 July 2013
It wouldn't be summer without a sequel, and this time the Dark Side takes center stage. Here are a few marketing lessons from some of this summer's biggest box office disappointments. |
Mon, 8 July 2013
Popcorn flicks? Perhaps, but this summer's biggest movies also offer a wealth of insights for savvy marketers. |
Fri, 5 July 2013
As the idea of "word of mouth" evolves to include "word online," your business can participate in the conversations around your brand - and share micro-testimonials with a wider audience. |
Wed, 3 July 2013
Instagram recently added video in an effort to compete with Twitter's integration of Vine. So far, the results are mixed, so it's best to proceed with caution. |
Mon, 1 July 2013
Wimbledon is one of the most successful events in the sports universe. Here are three things the grand old brand does right. |