While the task of fundraising is complex, simplicity is the key to connecting with potential donors.

By employing responsive design, you can create a smart, flexible website that adapts to your users' browsing preferences.

If you're looking to make a splash and turn heads, hitch your wagon to the brightest star around.

Want to draw customers into your store? Try tugging at their heartstrings.

Never lose a sure sale in pursuit of future marketing opportunities.

Capture more online sales by offering multiple ways to pay.

Think all shopping carts are created equal? Think again.

 In the world of e-commerce, there's no such thing as a pleasant surprise.

When it comes to web design, creativity is nice, but usability trumps all.

If you want people to buy products and services from your website, you must direct them at every step along the way.

Contrary to popular belief, social media and productivity are not diametrically opposed forces.

Every unnecessary element on your website creates obstacles between your customers and the decision to buy.

Forget features. The key to selling your products or services online is building your website around a feeling that resonates with your customers.

Instantly increase your visibility in highly competitive search categories with pay-per-click advertising.

A persistent shopping cart is your best insurance against a distraction-filled world.

If you don't think you can benefit from mobile e-commerce, think again.

Combining organic and paid search marketing tactics is the best way to ensure that you're capitalizing on every opportunity to drive traffic - and potential customers - to your website.

Looking for ways to breathe life and vibrancy into your website? Let nature be your guide.

While engagement can be a tricky concept to quantify, it is very possible to gauge how well your company is using Facebook to connect with customers.

Thanks to the proliferation of Internet scam artists, the burden of earning trust with online shoppers is steep, but it's one that can be overcome with careful attention to detail.

Thanks to all the smooth-talking shysters out there, "sales" has become a dirty word in the world of business. So don't sell; instead, build relationships.

In the age of information, capturing a subscriber is the first step in the continuum that leads from one-time website visitor to customer to brand evangelist.

Trust your customers to make the right choice for them.

A CMS, or content management system, is the key that unlocks the door to DIY content marketing.

A sale is never the end goal; it’s only the first step in earning your customers’ continued loyalty.

No one likes being on the receiving end of a sales pitch, but everyone likes talking about themselves and the things that matter most to them.

No two customers are exactly alike, so make sure you understand their unique set of problems and concerns before you propose to solve them.

Business growth shouldn't be a game of chance. Invest in building trust and you'll win every time.

Grow your business by narrowing your focus.

Our review of the top five episodes of the past quarter concludes today as we explore the connection between the quality of your website and the perceived quality of your brand.

As we continue reviewing the top five episodes of the past quarter, we unlock the secrets to creating an email marketing campaign that's too good to be ignored.

As our countdown of the top five episodes of the past quarter continues, we reveal how to ensure that every interaction you have with your customers reminds them why you were - and still are - the right choice.

Our countdown of the top five episodes of the past quarter continues with tips and tricks for playing the daily deals game to win.

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we examine the difference between websites that are self-serving versus those that serve the needs of customers. Here's a hint: only one will ultimately help you advance your business growth objectives.

If you have Flash anywhere on your website, you can kiss mobile users goodbye.

When it comes to showing your customers how much they mean to your business, nothing beats a genuine, thoughtful and spontaneous gesture.

The navigational structure of your website can make or break your user experience.

There's no short-term benefit that's worth risking your site's standing with the search engines by employing black-hat SEO techniques.

Train your customers to do exactly what you want - buying more of your products or services - with a good rewards program.

In today’s 24/7 world of business, the most useful website is the one that can be accessed anywhere.

Auto-play gimmicks - audio, video, animation and pop-ups - are taboo in modern website design.

All the data that you need to create a razor-sharp online business growth platform is at your fingertips. The secret is knowing how to harness it.

Every interaction with your customers must remind them why you were - and still are - the right choice.

You can't always be perfect, but you can always be honest.

Map out every touchpoint in your customer experience and scrutinize how you can improve each of them.

Go beyond the call of duty to show your customers that you're invested in their success.

The simple act of listening can pave the road to innovation.

Create a culture of service that permeates every level of your organization.

Even in today's digital age, nothing can take the place of the human touch.

Don't assume that a quiet customer is a happy customer.

Your business can't live without your customers, but they can live without you.

Are you talking to the customers who will ultimately buy from you?

In today's marketplace, strong brands are built on strong communities. And strong communities are built one member at a time.

Blogging is a powerful content marketing tactic, but it's not the only one. Make sure every element of your website's content is fine-tuned to support the growth of your business.

Just as you don't go to the Louvre to see their collection of frames, visitors don't come to your website to see its framework.

What's the difference between an email that goes straight to the trash and one that actually gets read? It all comes down to value.

Does your website serve your needs or your customers? The answer might surprise you.

Before you launch your next major promotional campaign, make sure all your conversion points are primed and ready.

In today's culture of the Web, the quality of your website and the perceived quality of your brand are one in the same.

Daily deals sites can be powerful tools for gaining exposure to potential new customers and fans. Just don’t mistake them for a long-term marketing strategy.

The secret to using daily deal sites to grow your business is converting one-time deal-seekers into loyal customers and fans.

If you're going to play the daily deals game, make sure you play to win.

The allure of daily deal sites is hard to resist, but it's important to recognize that they’re not a one-size-fits-all marketing medium.

People want to do business with people, even when the exchange occurs between computer screens.

Is your great content lost in a reader-less desert? Make sure you're leveraging your connections to boost your readership.

Where exactly does a web page fold, anyway? Don't let this outdated design fallacy compromise your user experience.

Creating content that sparks conversation and debate is a powerful catalyst for community building.

Build links and connections through the power of trustcasting.

Our review of the top five episodes of the past quarter concludes today as we explore the benefits of getting your whole team on board with blogging.

Our countdown of the top five episodes of the past quarter continues with tips and tricks for building a thriving community of Twitter followers that will help your business grow.

As we continue reviewing the top five episodes of the past quarter, we unlock the secret to delivering value and service that will inspire your customers to sing your praises.

As our countdown of the top five episodes of the past quarter continues, we reveal how to find the influencers in your tribe and put them to work to help your business grow.

Over the past few months, we've covered a lot of ground here on The Fame Foundry Marketing Minute. Now it's time to rewind and review our top five episodes of the quarter. First up, we examine why in today's consumer-driven marketplace, you need the help of your customers and fans if you want your business to grow.

The process of creating content makes you a sharper, more confident, more agile businessperson.

Content is the common ground between your company and your customers.

Content is your foot in the door to new networks and new communities.

Great content has the power to get people talking.

If you can provide truly useful information that your customers can't find elsewhere, you'll be making a strong case for why they should do business with you.

Content is the cornerstone of trust building with prospective customers online.

Content is the key to drawing the types of visitors to your site who are the most likely to become your customers.

There's no more rock-solid SEO strategy than publishing great original content on a regular basis.

Undoubtedly you've heard the expression, "Content is king." But why is it that content takes the crown?

Trustcasting is the key to building a thriving community of followers that will help your business grow.

The business growth results you yield from your participation in social media networks will only ever be as good as the time and effort you invest in building trust.

In your quest to harness the power of viral marketing, don't be led astray by misinformation.

Even the best content is not inherently viral. Here's what separates the sharable from the truly viral.

If you want to grow your business, you need the help of your customers and fans.

If you want to reap the benefits of social sharing, it's up to you to provide content that your fans and followers will want to pass along.

In the age of information overload, the best way to stand out from the crowd is not to dial up the volume but to truly listen and respond to your customers.

Your relationships with your customers are only as good as your last encounter, and your brand's reputation lives and dies in the moment of interaction.

If you want to score media coverage of your event,, hit your contacts with a one-two punch.

A little product placement can go a long way toward scoring free advertisement.

If you want to rule the local media markets where you do business, you have to start by doing your homework.

No matter the size of your business or the scope of your target market, never underestimate the power of the local press to build trust in and boost the visibility of your brand.

The Crusader is the torchbearer for companies whose values and corporate culture inspire them.

The task of putting The Trendsetter to work as an evangelist starts at the very core of your brand.

Give The Fame Seeker their 15 minutes in the spotlight, and they'll give you their loyalty.

Nothing motivates The Informer like access to exclusive intel.